#BD404B#BD404B

#BD404B is a mid, vivid red. Relative luminance 0.150; OKLCH L 55.1% C 0.160 H 19.1°. Best body text is #FFFFFF at 5.25:1 contrast (WCAG AA passes).

Color values

HEX	#BD404B
RGB	rgb(189, 64, 75)
HSL	hsl(355, 49%, 50%)
HSV	hsv(355, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 60.3%, 25.9%)
CIE-LAB	lab(45.63, 50.79, 21.52)
CIE-LCH	lch(45.63, 55.16, 22.96°)
OKLab	oklab(55.1% 0.1512 0.0524)
OKLCH	oklch(55.1% 0.16 19.1)
XYZ	xyz(24.0920, 14.9969, 8.2813)
Luminance	0.1499 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD404B #40BDB2

analogous

#BD408A #BD404B #BD7440

triadic

#BD404B #4BBD40 #404BBD

tetradic

#BD404B #8ABD40 #40BDB2 #7440BD

square

#BD404B #8ABD40 #40BDB2 #7440BD

split-complementary

#BD404B #40BD74 #408ABD

monochromatic

#622127 #8F3139 #BD404B #CD6D75 #DD9AA0

Accessibility & contrast

On white

5.25

#BD404B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.00

#BD404B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD404B

5.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD404B	#FFFFFF	#000000	##FFFFFF
##BD404B	1.00	5.25	4.00	5.25
#FFFFFF	5.25	1.00	21.00	1.00
#000000	4.00	21.00	1.00	21.00
##FFFFFF	5.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#605B4B

Deuteranopia (green-blind)

#807648

Tritanopia (blue-blind)

#CF2545

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd404b;
/* rgb */ color: rgb(189, 64, 75);
/* oklch */ color: oklch(55.1% 0.160 19.1);

Tailwind

colors: {
  custom: {
    50: '#d77c7d',
    500: '#bd404b',
    950: '#000000',
  },
}

SCSS

$custom: #bd404b;
$custom-light: #d77c7d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd404b",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 75
  },
  "hsl": {
    "h": 354.72,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.55098,
    "c": 0.16003,
    "h": 19.1
  },
  "luminance": 0.14994
}

Semantic roles & 50–950 ramp

primary

#BD404B

secondary

#90C9C4

accent

#D9CD4F

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BD404B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →