#BD408A#BD408A

#BD408A is a mid, vivid pink. Relative luminance 0.163; OKLCH L 57.0% C 0.177 H 347.7°. Best body text is #FFFFFF at 4.92:1 contrast (WCAG AA passes).

Color values

HEX	#BD408A
RGB	rgb(189, 64, 138)
HSL	hsl(324, 49%, 50%)
HSV	hsv(324, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 27%, 25.9%)
CIE-LAB	lab(47.40, 57.07, -14.37)
CIE-LCH	lch(47.40, 58.86, 345.87°)
OKLab	oklab(56.98% 0.173 -0.0378)
OKLCH	oklch(56.98% 0.177 347.7)
XYZ	xyz(27.4083, 16.3234, 25.7471)
Luminance	0.1632 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD408A #40BD73

analogous

#B240BD #BD408A #BD404C

triadic

#BD408A #8ABD40 #408ABD

tetradic

#BD408A #BDB240 #40BD73 #404CBD

square

#BD408A #BDB240 #40BD73 #404CBD

split-complementary

#BD408A #4CBD40 #40BDB2

monochromatic

#622147 #8F3169 #BD408A #CD6DA6 #DD9AC2

Accessibility & contrast

On white

4.92

#BD408A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.26

#BD408A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD408A

4.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD408A	#FFFFFF	#000000	##FFFFFF
##BD408A	1.00	4.92	4.26	4.92
#FFFFFF	4.92	1.00	21.00	1.00
#000000	4.26	21.00	1.00	21.00
##FFFFFF	4.92	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#50638C

Deuteranopia (green-blind)

#747887

Tritanopia (blue-blind)

#CA3C5F

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd408a;
/* rgb */ color: rgb(189, 64, 138);
/* oklch */ color: oklch(57.0% 0.177 347.7);

Tailwind

colors: {
  custom: {
    50: '#d57dac',
    500: '#bd408a',
    950: '#000000',
  },
}

SCSS

$custom: #bd408a;
$custom-light: #d57dac;
$custom-dark: #000000;

JSON

{
  "hex": "#bd408a",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 138
  },
  "hsl": {
    "h": 324.48,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.56984,
    "c": 0.1771,
    "h": 347.7
  },
  "luminance": 0.16321
}

Semantic roles & 50–950 ramp

primary

#BD408A

secondary

#90C9A7

accent

#D9874F

background

#FDF8FA

surface

#FBEFF4

border

#D4CACE

text

#150A10

muted

#837C7F

Preview Lab

Preview with #BD408A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →