#7440BD#7440BD

#7440BD is a mid, vivid violet. Relative luminance 0.111; OKLCH L 50.1% C 0.187 H 298.5°. Best body text is #FFFFFF at 6.54:1 contrast (WCAG AA passes).

Color values

HEX	#7440BD
RGB	rgb(116, 64, 189)
HSL	hsl(265, 49%, 50%)
HSV	hsv(265, 66%, 74%)
CMYK	cmyk(38.6%, 66.1%, 0%, 25.9%)
CIE-LAB	lab(39.67, 48.33, -57.60)
CIE-LCH	lch(39.67, 75.19, 310.00°)
OKLab	oklab(50.1% 0.0891 -0.1642)
OKLCH	oklch(50.1% 0.187 298.5)
XYZ	xyz(18.2188, 11.0537, 49.3080)
Luminance	0.1105 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7440BD #89BD40

analogous

#404BBD #7440BD #B340BD

triadic

#7440BD #BD7440 #40BD74

tetradic

#7440BD #BD404B #89BD40 #40BDB3

square

#7440BD #BD404B #89BD40 #40BDB3

split-complementary

#7440BD #BDB340 #4BBD40

monochromatic

#3C2162 #58318F #7440BD #956DCD #B69ADD

Accessibility & contrast

On white

6.54

#7440BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.21

#7440BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7440BD

6.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7440BD	#FFFFFF	#000000	##FFFFFF
##7440BD	1.00	6.54	3.21	6.54
#FFFFFF	6.54	1.00	21.00	1.00
#000000	3.21	21.00	1.00	21.00
##FFFFFF	6.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EC1

Deuteranopia (green-blind)

#005CBA

Tritanopia (blue-blind)

#635D79

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7440bd;
/* rgb */ color: rgb(116, 64, 189);
/* oklch */ color: oklch(50.1% 0.187 298.5);

Tailwind

colors: {
  custom: {
    50: '#a178d2',
    500: '#7440bd',
    950: '#000000',
  },
}

SCSS

$custom: #7440bd;
$custom-light: #a178d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7440bd",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 189
  },
  "hsl": {
    "h": 264.96,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.501,
    "c": 0.18679,
    "h": 298.5
  },
  "luminance": 0.11054
}

Semantic roles & 50–950 ramp

primary

#7440BD

secondary

#B1C990

accent

#D94F9F

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#0F0914

muted

#7F7B83

Preview Lab

Preview with #7440BD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →