#AD1D55#AD1D55
#AD1D55 is a mid, vivid pink. Relative luminance 0.104; OKLCH L 49.4% C 0.180 H 4.3°. Best body text is #FFFFFF at 6.81:1 contrast (WCAG AA passes).
Color values
| HEX | #AD1D55 |
|---|---|
| RGB | rgb(173, 29, 85) |
| HSL | hsl(337, 71%, 40%) |
| HSV | hsv(337, 83%, 68%) |
| CMYK | cmyk(0%, 83.2%, 50.9%, 32.2%) |
| CIE-LAB | lab(38.59, 58.66, 5.14) |
| CIE-LCH | lch(38.59, 58.89, 5.01°) |
| OKLab | oklab(49.41% 0.1797 0.0136) |
| OKLCH | oklch(49.41% 0.18 4.3) |
| XYZ | xyz(19.3144, 10.4216, 9.5871) |
| Luminance | 0.1042 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purplish Red
#B0054B
ΔE00 2.63
Raspberry (survey)
#B00149
ΔE00 3.12
Violet Red
#A50055
ΔE00 3.69
Berry
#990F4B
ΔE00 4.64
Purple Red
#990147
ΔE00 5.16
Deep Pink
#CB0162
ΔE00 5.52
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD1D55 #1DAD75
analogous
#AD1D9D #AD1D55 #AD2D1D
triadic
#AD1D55 #55AD1D #1D55AD
tetradic
#AD1D55 #9DAD1D #1DAD75 #2D1DAD
square
#AD1D55 #9DAD1D #1DAD75 #2D1DAD
split-complementary
#AD1D55 #1DAD2D #1D9DAD
monochromatic
#440B21 #79143B #AD1D55 #DC2C70 #E46093
Accessibility & contrast
On white
6.81
#AD1D55 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.08
#AD1D55 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD1D55
6.81:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD1D55 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD1D55 | 1.00 | 6.81 | 3.08 | 6.81 |
| #FFFFFF | 6.81 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.08 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.81 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#444956
Deuteranopia (green-blind)
#6A6552
Tritanopia (blue-blind)
#BD0037
Achromatopsia (no color)
#5B5B5B
Design tokens & code
CSS
--color: #ad1d55; /* rgb */ color: rgb(173, 29, 85); /* oklch */ color: oklch(49.4% 0.180 4.3);
Tailwind
colors: {
custom: {
50: '#cc6b84',
500: '#ad1d55',
950: '#000000',
},
}SCSS
$custom: #ad1d55; $custom-light: #cc6b84; $custom-dark: #000000;
JSON
{
"hex": "#ad1d55",
"rgb": {
"r": 173,
"g": 29,
"b": 85
},
"hsl": {
"h": 336.667,
"s": 71.287,
"l": 39.608
},
"oklch": {
"l": 0.4941,
"c": 0.18025,
"h": 4.3
},
"luminance": 0.10419
}Semantic roles & 50–950 ramp
primary
#AD1D55
secondary
#5DC99F
accent
#EEA83A
background
#FDF6F8
surface
#FAECEF
border
#D3C7CA
text
#15080A
muted
#837A7C