#AD1D9D#AD1D9D

#AD1D9D is a mid, highly saturated purple. Relative luminance 0.122; OKLCH L 52.5% C 0.217 H 333.6°. Best body text is #FFFFFF at 6.11:1 contrast (WCAG AA passes).

Color values

HEX	#AD1D9D
RGB	rgb(173, 29, 157)
HSL	hsl(307, 71%, 40%)
HSV	hsv(307, 83%, 68%)
CMYK	cmyk(0%, 83.2%, 9.2%, 32.2%)
CIE-LAB	lab(41.53, 66.99, -35.14)
CIE-LCH	lch(41.53, 75.65, 332.32°)
OKLab	oklab(52.49% 0.1942 -0.0966)
OKLCH	oklch(52.49% 0.217 333.6)
XYZ	xyz(23.7590, 12.1994, 32.9952)
Luminance	0.1220 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1D9D #1DAD2D

analogous

#751DAD #AD1D9D #AD1D55

triadic

#AD1D9D #9DAD1D #1D9DAD

tetradic

#AD1D9D #AD751D #1DAD2D #1D55AD

square

#AD1D9D #AD751D #1DAD2D #1D55AD

split-complementary

#AD1D9D #55AD1D #1DAD75

monochromatic

#440B3E #79146D #AD1D9D #DC2CC8 #E460D6

Accessibility & contrast

On white

6.11

#AD1D9D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.44

#AD1D9D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1D9D

6.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1D9D	#FFFFFF	#000000	##FFFFFF
##AD1D9D	1.00	6.11	3.44	6.11
#FFFFFF	6.11	1.00	21.00	1.00
#000000	3.44	21.00	1.00	21.00
##FFFFFF	6.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1555A0

Deuteranopia (green-blind)

#53699A

Tritanopia (blue-blind)

#B52F5E

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad1d9d;
/* rgb */ color: rgb(173, 29, 157);
/* oklch */ color: oklch(52.5% 0.217 333.6);

Tailwind

colors: {
  custom: {
    50: '#ca6dba',
    500: '#ad1d9d',
    950: '#000000',
  },
}

SCSS

$custom: #ad1d9d;
$custom-light: #ca6dba;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1d9d",
  "rgb": {
    "r": 173,
    "g": 29,
    "b": 157
  },
  "hsl": {
    "h": 306.667,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.52494,
    "c": 0.21689,
    "h": 333.6
  },
  "luminance": 0.12197
}

Semantic roles & 50–950 ramp

primary

#AD1D9D

secondary

#5DC969

accent

#EE4E3A

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140812

muted

#827B81

Preview Lab

Preview with #AD1D9D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →