#AD2D1D#AD2D1D

#AD2D1D is a mid, vivid red. Relative luminance 0.108; OKLCH L 49.6% C 0.167 H 30.7°. Best body text is #FFFFFF at 6.62:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D1D
RGB	rgb(173, 45, 29)
HSL	hsl(7, 71%, 40%)
HSV	hsv(7, 83%, 68%)
CMYK	cmyk(0%, 74%, 83.2%, 32.2%)
CIE-LAB	lab(39.33, 50.73, 40.21)
CIE-LCH	lch(39.33, 64.73, 38.40°)
OKLab	oklab(49.65% 0.1437 0.0854)
OKLCH	oklch(49.65% 0.167 30.7)
XYZ	xyz(18.3960, 10.8526, 2.2883)
Luminance	0.1085 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D1D #1D9DAD

analogous

#AD1D55 #AD2D1D #AD751D

triadic

#AD2D1D #1DAD2D #2D1DAD

tetradic

#AD2D1D #55AD1D #1D9DAD #751DAD

square

#AD2D1D #55AD1D #1D9DAD #751DAD

split-complementary

#AD2D1D #1DAD75 #1D55AD

monochromatic

#44120B #791F14 #AD2D1D #DC3F2C #E46F60

Accessibility & contrast

On white

6.62

#AD2D1D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.17

#AD2D1D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D1D

6.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D1D	#FFFFFF	#000000	##FFFFFF
##AD2D1D	1.00	6.62	3.17	6.62
#FFFFFF	6.62	1.00	21.00	1.00
#000000	3.17	21.00	1.00	21.00
##FFFFFF	6.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#544B1A

Deuteranopia (green-blind)

#746716

Tritanopia (blue-blind)

#BF002B

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2d1d;
/* rgb */ color: rgb(173, 45, 29);
/* oklch */ color: oklch(49.6% 0.167 30.7);

Tailwind

colors: {
  custom: {
    50: '#cf705b',
    500: '#ad2d1d',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d1d;
$custom-light: #cf705b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d1d",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 29
  },
  "hsl": {
    "h": 6.667,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.49645,
    "c": 0.16713,
    "h": 30.7
  },
  "luminance": 0.1085
}

Semantic roles & 50–950 ramp

primary

#AD2D1D

secondary

#5DBDC9

accent

#DAEE3A

background

#FEF7F5

surface

#FCEDE9

border

#D5C8C5

text

#160804

muted

#847B79

Preview Lab

Preview with #AD2D1D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →