#981C46#981C46
#981C46 is a mid, vivid pink. Relative luminance 0.079; OKLCH L 45.1% C 0.160 H 7.0°. Best body text is #FFFFFF at 8.11:1 contrast (WCAG AA passes).
Color values
| HEX | #981C46 |
|---|---|
| RGB | rgb(152, 28, 70) |
| HSL | hsl(340, 69%, 35%) |
| HSV | hsv(340, 82%, 60%) |
| CMYK | cmyk(0%, 81.6%, 53.9%, 40.4%) |
| CIE-LAB | lab(33.88, 51.99, 7.57) |
| CIE-LCH | lch(33.88, 52.54, 8.28°) |
| OKLab | oklab(45.07% 0.1586 0.0195) |
| OKLCH | oklch(45.07% 0.16 7) |
| XYZ | xyz(14.4710, 7.9502, 6.5657) |
| Luminance | 0.0795 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purple Red
#990147
ΔE00 2.52
Berry
#990F4B
ΔE00 2.54
Cranberry
#9E003A
ΔE00 3.62
Purplish Red
#B0054B
ΔE00 4.33
Raspberry (survey)
#B00149
ΔE00 4.37
Red Wine
#8C0034
ΔE00 4.56
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#981C46 #1C986E
analogous
#981C84 #981C46 #98301C
triadic
#981C46 #46981C #1C4698
tetradic
#981C46 #84981C #1C986E #301C98
square
#981C46 #84981C #1C986E #301C98
split-complementary
#981C46 #1C9830 #1C8498
monochromatic
#310916 #64122E #981C46 #CC265E #DF5080
Accessibility & contrast
On white
8.11
#981C46 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.59
#981C46 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #981C46
8.11:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##981C46 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##981C46 | 1.00 | 8.11 | 2.59 | 8.11 |
| #FFFFFF | 8.11 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.59 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.11 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3E4047
Deuteranopia (green-blind)
#5E5843
Tritanopia (blue-blind)
#A6002F
Achromatopsia (no color)
#505050
Design tokens & code
CSS
--color: #981c46; /* rgb */ color: rgb(152, 28, 70); /* oklch */ color: oklch(45.1% 0.160 7.0);
Tailwind
colors: {
custom: {
50: '#bc6679',
500: '#981c46',
950: '#000000',
},
}SCSS
$custom: #981c46; $custom-light: #bc6679; $custom-dark: #000000;
JSON
{
"hex": "#981c46",
"rgb": {
"r": 152,
"g": 28,
"b": 70
},
"hsl": {
"h": 339.677,
"s": 68.889,
"l": 35.294
},
"oklch": {
"l": 0.4507,
"c": 0.15983,
"h": 7
},
"luminance": 0.07948
}Semantic roles & 50–950 ramp
primary
#981C46
secondary
#4EC19A
accent
#ECB03C
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130709
muted
#827A7B