#98301C#98301C

#98301C is a mid, vivid red. Relative luminance 0.089; OKLCH L 46.2% C 0.143 H 32.9°. Best body text is #FFFFFF at 7.57:1 contrast (WCAG AA passes).

Color values

HEX	#98301C
RGB	rgb(152, 48, 28)
HSL	hsl(10, 69%, 35%)
HSV	hsv(10, 82%, 60%)
CMYK	cmyk(0%, 68.4%, 81.6%, 40.4%)
CIE-LAB	lab(35.74, 42.39, 35.89)
CIE-LCH	lch(35.74, 55.54, 40.26°)
OKLab	oklab(46.22% 0.1198 0.0776)
OKLCH	oklch(46.22% 0.143 32.9)
XYZ	xyz(14.2171, 8.8753, 2.0629)
Luminance	0.0887 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#98301C #1C8498

analogous

#981C46 #98301C #986E1C

triadic

#98301C #1C9830 #301C98

tetradic

#98301C #46981C #1C8498 #6E1C98

square

#98301C #46981C #1C8498 #6E1C98

split-complementary

#98301C #1C986E #1C4698

monochromatic

#310F09 #642012 #98301C #CC4026 #DF6750

Accessibility & contrast

On white

7.57

#98301C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.77

#98301C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #98301C

7.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##98301C	#FFFFFF	#000000	##FFFFFF
##98301C	1.00	7.57	2.77	7.57
#FFFFFF	7.57	1.00	21.00	1.00
#000000	2.77	21.00	1.00	21.00
##FFFFFF	7.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4519

Deuteranopia (green-blind)

#685D17

Tritanopia (blue-blind)

#A80F2C

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #98301c;
/* rgb */ color: rgb(152, 48, 28);
/* oklch */ color: oklch(46.2% 0.143 32.9);

Tailwind

colors: {
  custom: {
    50: '#be6e5a',
    500: '#98301c',
    950: '#000000',
  },
}

SCSS

$custom: #98301c;
$custom-light: #be6e5a;
$custom-dark: #000000;

JSON

{
  "hex": "#98301c",
  "rgb": {
    "r": 152,
    "g": 48,
    "b": 28
  },
  "hsl": {
    "h": 9.677,
    "s": 68.889,
    "l": 35.294
  },
  "oklch": {
    "l": 0.46222,
    "c": 0.14267,
    "h": 32.9
  },
  "luminance": 0.08873
}

Semantic roles & 50–950 ramp

primary

#98301C

secondary

#4EAFC1

accent

#CFEC3C

background

#FCF6F5

surface

#F9ECE9

border

#D2C7C5

text

#140804

muted

#827B79

Preview Lab

Preview with #98301C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →