#781C39#781C39
#781C39 is a dark, vivid pink. Relative luminance 0.051; OKLCH L 38.8% C 0.127 H 6.7°. Best body text is #FFFFFF at 10.38:1 contrast (WCAG AA passes).
Color values
| HEX | #781C39 |
|---|---|
| RGB | rgb(120, 28, 57) |
| HSL | hsl(341, 62%, 29%) |
| HSV | hsv(341, 77%, 47%) |
| CMYK | cmyk(0%, 76.7%, 52.5%, 52.9%) |
| CIE-LAB | lab(27.07, 41.39, 5.69) |
| CIE-LCH | lch(27.07, 41.78, 7.83°) |
| OKLab | oklab(38.78% 0.1262 0.0148) |
| OKLCH | oklch(38.78% 0.127 6.7) |
| XYZ | xyz(8.9003, 5.1202, 4.3897) |
| Luminance | 0.0512 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Bordeaux
#7B002C
ΔE00 3.99
Wine (survey)
#80013F
ΔE00 4.03
Merlot
#730039
ΔE00 4.46
Red Wine
#8C0034
ΔE00 4.89
Red Purple
#820747
ΔE00 5.45
Wine
#722F37
ΔE00 5.65
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#781C39 #1C785B
analogous
#781C67 #781C39 #782D1C
triadic
#781C39 #39781C #1C3978
tetradic
#781C39 #67781C #1C785B #2D1C78
square
#781C39 #67781C #1C785B #2D1C78
split-complementary
#781C39 #1C782D #1C6778
monochromatic
#19060C #461021 #781C39 #AA2851 #D23D6C
Accessibility & contrast
On white
10.38
#781C39 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.02
#781C39 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #781C39
10.38:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##781C39 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##781C39 | 1.00 | 10.38 | 2.02 | 10.38 |
| #FFFFFF | 10.38 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.02 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.38 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#32343A
Deuteranopia (green-blind)
#4B4737
Tritanopia (blue-blind)
#830728
Achromatopsia (no color)
#404040
Design tokens & code
CSS
--color: #781c39; /* rgb */ color: rgb(120, 28, 57); /* oklch */ color: oklch(38.8% 0.127 6.7);
Tailwind
colors: {
custom: {
50: '#a4616f',
500: '#781c39',
950: '#000000',
},
}SCSS
$custom: #781c39; $custom-light: #a4616f; $custom-dark: #000000;
JSON
{
"hex": "#781c39",
"rgb": {
"r": 120,
"g": 28,
"b": 57
},
"hsl": {
"h": 341.087,
"s": 62.162,
"l": 29.02
},
"oklch": {
"l": 0.38776,
"c": 0.1271,
"h": 6.7
},
"luminance": 0.05119
}Semantic roles & 50–950 ramp
primary
#781C39
secondary
#44AC8B
accent
#E5B243
background
#FAF6F6
surface
#F4EBEC
border
#CEC6C7
text
#100507
muted
#7F7A7A