#301C98#301C98

#301C98 is a dark, vivid blue. Relative luminance 0.037; OKLCH L 35.4% C 0.185 H 278.5°. Best body text is #FFFFFF at 12.03:1 contrast (WCAG AA passes).

Color values

HEX	#301C98
RGB	rgb(48, 28, 152)
HSL	hsl(250, 69%, 35%)
HSV	hsv(250, 82%, 60%)
CMYK	cmyk(68.4%, 81.6%, 0%, 40.4%)
CIE-LAB	lab(22.74, 45.54, -63.40)
CIE-LCH	lch(22.74, 78.06, 305.69°)
OKLab	oklab(35.44% 0.0275 -0.1831)
OKLCH	oklch(35.44% 0.185 278.5)
XYZ	xyz(7.2999, 3.7253, 30.0340)
Luminance	0.0373 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301C98 #84981C

analogous

#1C4698 #301C98 #6E1C98

triadic

#301C98 #98301C #1C9830

tetradic

#301C98 #981C46 #84981C #1C986E

square

#301C98 #981C46 #84981C #1C986E

split-complementary

#301C98 #986E1C #46981C

monochromatic

#0F0931 #201264 #301C98 #4026CC #6750DF

Accessibility & contrast

On white

12.03

#301C98 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.75

#301C98 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301C98

12.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301C98	#FFFFFF	#000000	##FFFFFF
##301C98	1.00	12.03	1.75	12.03
#FFFFFF	12.03	1.00	21.00	1.00
#000000	1.75	21.00	1.00	21.00
##FFFFFF	12.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003B9B

Deuteranopia (green-blind)

#003196

Tritanopia (blue-blind)

#00425B

Achromatopsia (no color)

#363636

Design tokens & code

CSS

--color: #301c98;
/* rgb */ color: rgb(48, 28, 152);
/* oklch */ color: oklch(35.4% 0.185 278.5);

Tailwind

colors: {
  custom: {
    50: '#785db8',
    500: '#301c98',
    950: '#000000',
  },
}

SCSS

$custom: #301c98;
$custom-light: #785db8;
$custom-dark: #000000;

JSON

{
  "hex": "#301c98",
  "rgb": {
    "r": 48,
    "g": 28,
    "b": 152
  },
  "hsl": {
    "h": 249.677,
    "s": 68.889,
    "l": 35.294
  },
  "oklch": {
    "l": 0.35436,
    "c": 0.18517,
    "h": 278.5
  },
  "luminance": 0.03726
}

Semantic roles & 50–950 ramp

primary

#301C98

secondary

#AFC14E

accent

#EC3CCF

background

#F7F5FB

surface

#EEE9F6

border

#C9C5D0

text

#0A0411

muted

#7C7980

Preview Lab

Preview with #301C98

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →