#7A40BD#7A40BD

#7A40BD is a mid, vivid violet. Relative luminance 0.115; OKLCH L 50.8% C 0.188 H 301.2°. Best body text is #FFFFFF at 6.37:1 contrast (WCAG AA passes).

Color values

HEX	#7A40BD
RGB	rgb(122, 64, 189)
HSL	hsl(268, 49%, 50%)
HSV	hsv(268, 66%, 74%)
CMYK	cmyk(35.4%, 66.1%, 0%, 25.9%)
CIE-LAB	lab(40.37, 49.58, -56.43)
CIE-LCH	lch(40.37, 75.11, 311.30°)
OKLab	oklab(50.76% 0.0974 -0.1605)
OKLCH	oklch(50.76% 0.188 301.2)
XYZ	xyz(19.0425, 11.4784, 49.3466)
Luminance	0.1148 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7A40BD #83BD40

analogous

#4045BD #7A40BD #B940BD

triadic

#7A40BD #BD7A40 #40BD7A

tetradic

#7A40BD #BD4045 #83BD40 #40BDB9

square

#7A40BD #BD4045 #83BD40 #40BDB9

split-complementary

#7A40BD #BDB940 #45BD40

monochromatic

#3F2162 #5C318F #7A40BD #9A6DCD #B99ADD

Accessibility & contrast

On white

6.37

#7A40BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.30

#7A40BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7A40BD

6.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7A40BD	#FFFFFF	#000000	##FFFFFF
##7A40BD	1.00	6.37	3.30	6.37
#FFFFFF	6.37	1.00	21.00	1.00
#000000	3.30	21.00	1.00	21.00
##FFFFFF	6.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EC1

Deuteranopia (green-blind)

#005EBA

Tritanopia (blue-blind)

#6C5C79

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7a40bd;
/* rgb */ color: rgb(122, 64, 189);
/* oklch */ color: oklch(50.8% 0.188 301.2);

Tailwind

colors: {
  custom: {
    50: '#a579d2',
    500: '#7a40bd',
    950: '#000000',
  },
}

SCSS

$custom: #7a40bd;
$custom-light: #a579d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7a40bd",
  "rgb": {
    "r": 122,
    "g": 64,
    "b": 189
  },
  "hsl": {
    "h": 267.84,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.50764,
    "c": 0.18774,
    "h": 301.2
  },
  "luminance": 0.11478
}

Semantic roles & 50–950 ramp

primary

#7A40BD

secondary

#AEC990

accent

#D94F99

background

#FAF7FD

surface

#F4EEFA

border

#CEC9D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7A40BD

Body copy rendered with the generated semantic roles for this colour.

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