#D4404F#D4404F

#D4404F is a mid, vivid red. Relative luminance 0.182; OKLCH L 59.0% C 0.184 H 19.3°. Best body text is #000000 at 4.65:1 contrast (WCAG AA passes).

Color values

HEX#D4404F
RGBrgb(212, 64, 79)
HSLhsl(354, 63%, 54%)
HSVhsv(354, 70%, 83%)
CMYKcmyk(0%, 69.8%, 62.7%, 16.9%)
CIE-LABlab(49.78, 58.41, 25.29)
CIE-LCHlch(49.78, 63.65, 23.41°)
OKLaboklab(58.97% 0.1735 0.0608)
OKLCHoklch(58.97% 0.184 19.3)
XYZxyz(30.3992, 18.2327, 9.3142)
Luminance0.1823 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#D4404F #40D4C5
analogous
#D44099 #D4404F #D47B40
triadic
#D4404F #4FD440 #404FD4
tetradic
#D4404F #99D440 #40D4C5 #7B40D4
square
#D4404F #99D440 #40D4C5 #7B40D4
split-complementary
#D4404F #40D47B #4099D4
monochromatic
#7D1C26 #AF2735 #D4404F #DF727D #EAA4AB

Accessibility & contrast

On white

4.52
#D4404F on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.65
#D4404F on #000000
AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D4404F
4.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##D4404F#FFFFFF#000000##000000
##D4404F1.004.524.654.65
#FFFFFF4.521.0021.0021.00
#0000004.6521.001.001.00
##0000004.6521.001.001.00

Color blindness preview

Protanopia (red-blind)
#68634F
Deuteranopia (green-blind)
#8D824B
Tritanopia (blue-blind)
#E81547
Achromatopsia (no color)
#767676

Design tokens & code

CSS
--color: #d4404f;
/* rgb */ color: rgb(212, 64, 79);
/* oklch */ color: oklch(59.0% 0.184 19.3);
Tailwind
colors: {
  custom: {
    50: '#e97e80',
    500: '#d4404f',
    950: '#000000',
  },
}
SCSS
$custom: #d4404f;
$custom-light: #e97e80;
$custom-dark: #000000;
JSON
{
  "hex": "#d4404f",
  "rgb": {
    "r": 212,
    "g": 64,
    "b": 79
  },
  "hsl": {
    "h": 353.919,
    "s": 63.248,
    "l": 54.118
  },
  "oklch": {
    "l": 0.58973,
    "c": 0.18379,
    "h": 19.3
  },
  "luminance": 0.18228
}

Semantic roles & 50–950 ramp

primary
#D4404F
secondary
#98D7D1
accent
#E6D642
background
#FFF8F7
surface
#FFEFEE
border
#D7CAC9
text
#170B0A
muted
#857C7C

Preview Lab

Preview with #D4404F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#D4404F Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva