#7B40D4#7B40D4

#7B40D4 is a mid, highly saturated violet. Relative luminance 0.126; OKLCH L 52.6% C 0.213 H 296.6°. Best body text is #FFFFFF at 5.96:1 contrast (WCAG AA passes).

Color values

HEX	#7B40D4
RGB	rgb(123, 64, 212)
HSL	hsl(264, 63%, 54%)
HSV	hsv(264, 70%, 83%)
CMYK	cmyk(42%, 69.8%, 0%, 16.9%)
CIE-LAB	lab(42.20, 55.58, -66.80)
CIE-LCH	lch(42.20, 86.90, 309.76°)
OKLab	oklab(52.63% 0.0954 -0.191)
OKLCH	oklch(52.63% 0.214 296.6)
XYZ	xyz(21.8823, 12.6308, 63.5597)
Luminance	0.1263 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B40D4 #99D440

analogous

#404FD4 #7B40D4 #C540D4

triadic

#7B40D4 #D47B40 #40D47B

tetradic

#7B40D4 #D4404F #99D440 #40D4C5

square

#7B40D4 #D4404F #99D440 #40D4C5

split-complementary

#7B40D4 #D4C540 #4FD440

monochromatic

#431C7D #5E27AF #7B40D4 #9E72DF #C0A4EA

Accessibility & contrast

On white

5.96

#7B40D4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.53

#7B40D4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7B40D4

5.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B40D4	#FFFFFF	#000000	##FFFFFF
##7B40D4	1.00	5.96	3.53	5.96
#FFFFFF	5.96	1.00	21.00	1.00
#000000	3.53	21.00	1.00	21.00
##FFFFFF	5.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0064D8

Deuteranopia (green-blind)

#0062D1

Tritanopia (blue-blind)

#646585

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #7b40d4;
/* rgb */ color: rgb(123, 64, 212);
/* oklch */ color: oklch(52.6% 0.213 296.6);

Tailwind

colors: {
  custom: {
    50: '#a879e2',
    500: '#7b40d4',
    950: '#000000',
  },
}

SCSS

$custom: #7b40d4;
$custom-light: #a879e2;
$custom-dark: #000000;

JSON

{
  "hex": "#7b40d4",
  "rgb": {
    "r": 123,
    "g": 64,
    "b": 212
  },
  "hsl": {
    "h": 263.919,
    "s": 63.248,
    "l": 54.118
  },
  "oklch": {
    "l": 0.52634,
    "c": 0.2135,
    "h": 296.6
  },
  "luminance": 0.12631
}

Semantic roles & 50–950 ramp

primary

#7B40D4

secondary

#BED798

accent

#E642A5

background

#FAF7FE

surface

#F5EEFC

border

#CFC9D5

text

#110915

muted

#807B84

Preview Lab

Preview with #7B40D4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →