#BD4477#BD4477

#BD4477 is a mid, vivid pink. Relative luminance 0.163; OKLCH L 56.7% C 0.162 H 357.5°. Best body text is #FFFFFF at 4.93:1 contrast (WCAG AA passes).

Color values

HEX	#BD4477
RGB	rgb(189, 68, 119)
HSL	hsl(335, 48%, 50%)
HSV	hsv(335, 64%, 74%)
CMYK	cmyk(0%, 64%, 37%, 25.9%)
CIE-LAB	lab(47.35, 53.11, -2.94)
CIE-LCH	lch(47.35, 53.19, 356.84°)
OKLab	oklab(56.74% 0.1623 -0.007)
OKLCH	oklch(56.74% 0.162 357.5)
XYZ	xyz(26.3847, 16.2879, 19.2036)
Luminance	0.1628 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4477 #44BD8A

analogous

#BD44B3 #BD4477 #BD4E44

triadic

#BD4477 #77BD44 #4477BD

tetradic

#BD4477 #B3BD44 #44BD8A #4E44BD

square

#BD4477 #B3BD44 #44BD8A #4E44BD

split-complementary

#BD4477 #44BD4E #44B3BD

monochromatic

#63233E #91335B #BD4477 #CD7198 #DD9EB9

Accessibility & contrast

On white

4.93

#BD4477 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.26

#BD4477 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4477

4.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4477	#FFFFFF	#000000	##FFFFFF
##BD4477	1.00	4.93	4.26	4.93
#FFFFFF	4.93	1.00	21.00	1.00
#000000	4.26	21.00	1.00	21.00
##FFFFFF	4.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#596278

Deuteranopia (green-blind)

#7A7974

Tritanopia (blue-blind)

#CC3958

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd4477;
/* rgb */ color: rgb(189, 68, 119);
/* oklch */ color: oklch(56.7% 0.162 357.5);

Tailwind

colors: {
  custom: {
    50: '#d57f9e',
    500: '#bd4477',
    950: '#000000',
  },
}

SCSS

$custom: #bd4477;
$custom-light: #d57f9e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4477",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 119
  },
  "hsl": {
    "h": 334.711,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.56737,
    "c": 0.16247,
    "h": 357.5
  },
  "luminance": 0.16285
}

Semantic roles & 50–950 ramp

primary

#BD4477

secondary

#93C9B3

accent

#D79F50

background

#FDF8F9

surface

#FBEFF2

border

#D4CACC

text

#150B0E

muted

#837C7E

Preview Lab

Preview with #BD4477

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →