#BD444D#BD444D

#BD444D is a mid, vivid red. Relative luminance 0.155; OKLCH L 55.6% C 0.155 H 19.4°. Best body text is #FFFFFF at 5.12:1 contrast (WCAG AA passes).

Color values

HEX	#BD444D
RGB	rgb(189, 68, 77)
HSL	hsl(356, 48%, 50%)
HSV	hsv(356, 64%, 74%)
CMYK	cmyk(0%, 64%, 59.3%, 25.9%)
CIE-LAB	lab(46.30, 49.22, 21.19)
CIE-LCH	lch(46.30, 53.58, 23.29°)
OKLab	oklab(55.61% 0.1466 0.0517)
OKLCH	oklch(55.61% 0.155 19.4)
XYZ	xyz(24.3952, 15.4921, 8.7254)
Luminance	0.1549 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD444D #44BDB4

analogous

#BD4489 #BD444D #BD7744

triadic

#BD444D #4DBD44 #444DBD

tetradic

#BD444D #89BD44 #44BDB4 #7744BD

square

#BD444D #89BD44 #44BDB4 #7744BD

split-complementary

#BD444D #44BD77 #4489BD

monochromatic

#632328 #91333A #BD444D #CD7178 #DD9EA3

Accessibility & contrast

On white

5.12

#BD444D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.10

#BD444D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD444D

5.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD444D	#FFFFFF	#000000	##FFFFFF
##BD444D	1.00	5.12	4.10	5.12
#FFFFFF	5.12	1.00	21.00	1.00
#000000	4.10	21.00	1.00	21.00
##FFFFFF	5.12	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625E4D

Deuteranopia (green-blind)

#81774A

Tritanopia (blue-blind)

#CF2C48

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd444d;
/* rgb */ color: rgb(189, 68, 77);
/* oklch */ color: oklch(55.6% 0.155 19.4);

Tailwind

colors: {
  custom: {
    50: '#d77e7e',
    500: '#bd444d',
    950: '#000000',
  },
}

SCSS

$custom: #bd444d;
$custom-light: #d77e7e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd444d",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 77
  },
  "hsl": {
    "h": 355.537,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.55612,
    "c": 0.15545,
    "h": 19.4
  },
  "luminance": 0.15489
}

Semantic roles & 50–950 ramp

primary

#BD444D

secondary

#93C9C5

accent

#D7CD50

background

#FEF8F7

surface

#FCEFEE

border

#D5CAC9

text

#160A0A

muted

#847C7C

Preview Lab

Preview with #BD444D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →