#7744BD#7744BD

#7744BD is a mid, vivid violet. Relative luminance 0.117; OKLCH L 51.0% C 0.182 H 299.2°. Best body text is #FFFFFF at 6.28:1 contrast (WCAG AA passes).

Color values

HEX	#7744BD
RGB	rgb(119, 68, 189)
HSL	hsl(265, 48%, 50%)
HSV	hsv(265, 64%, 74%)
CMYK	cmyk(37%, 64%, 0%, 25.9%)
CIE-LAB	lab(40.78, 46.86, -55.78)
CIE-LCH	lch(40.78, 72.86, 310.03°)
OKLab	oklab(50.98% 0.0888 -0.1587)
OKLCH	oklch(50.98% 0.182 299.2)
XYZ	xyz(18.8579, 11.7301, 49.4049)
Luminance	0.1173 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7744BD #8ABD44

analogous

#444EBD #7744BD #B344BD

triadic

#7744BD #BD7744 #44BD77

tetradic

#7744BD #BD444E #8ABD44 #44BDB3

square

#7744BD #BD444E #8ABD44 #44BDB3

split-complementary

#7744BD #BDB344 #4EBD44

monochromatic

#3E2363 #5B3391 #7744BD #9871CD #B99EDD

Accessibility & contrast

On white

6.28

#7744BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.35

#7744BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7744BD

6.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7744BD	#FFFFFF	#000000	##FFFFFF
##7744BD	1.00	6.28	3.35	6.28
#FFFFFF	6.28	1.00	21.00	1.00
#000000	3.35	21.00	1.00	21.00
##FFFFFF	6.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0060C1

Deuteranopia (green-blind)

#055FBA

Tritanopia (blue-blind)

#675F7A

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #7744bd;
/* rgb */ color: rgb(119, 68, 189);
/* oklch */ color: oklch(51.0% 0.182 299.2);

Tailwind

colors: {
  custom: {
    50: '#a37bd2',
    500: '#7744bd',
    950: '#000000',
  },
}

SCSS

$custom: #7744bd;
$custom-light: #a37bd2;
$custom-dark: #000000;

JSON

{
  "hex": "#7744bd",
  "rgb": {
    "r": 119,
    "g": 68,
    "b": 189
  },
  "hsl": {
    "h": 265.289,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.5098,
    "c": 0.18187,
    "h": 299.2
  },
  "luminance": 0.1173
}

Semantic roles & 50–950 ramp

primary

#7744BD

secondary

#B3C993

accent

#D7509F

background

#FAF7FD

surface

#F4EEFA

border

#CEC9D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7744BD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →