#BD4489#BD4489

#BD4489 is a mid, vivid pink. Relative luminance 0.168; OKLCH L 57.4% C 0.171 H 348.6°. Best body text is #FFFFFF at 4.83:1 contrast (WCAG AA passes).

Color values

HEX	#BD4489
RGB	rgb(189, 68, 137)
HSL	hsl(326, 48%, 50%)
HSV	hsv(326, 64%, 74%)
CMYK	cmyk(0%, 64%, 27.5%, 25.9%)
CIE-LAB	lab(47.96, 55.30, -12.92)
CIE-LCH	lch(47.96, 56.78, 346.85°)
OKLab	oklab(57.39% 0.1677 -0.0339)
OKLCH	oklch(57.39% 0.171 348.6)
XYZ	xyz(27.5699, 16.7620, 25.4455)
Luminance	0.1676 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4489 #44BD78

analogous

#B444BD #BD4489 #BD444C

triadic

#BD4489 #89BD44 #4489BD

tetradic

#BD4489 #BDB444 #44BD78 #444CBD

square

#BD4489 #BDB444 #44BD78 #444CBD

split-complementary

#BD4489 #4CBD44 #44BDB4

monochromatic

#632348 #913368 #BD4489 #CD71A6 #DD9EC2

Accessibility & contrast

On white

4.83

#BD4489 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.35

#BD4489 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4489

4.83:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4489	#FFFFFF	#000000	##FFFFFF
##BD4489	1.00	4.83	4.35	4.83
#FFFFFF	4.83	1.00	21.00	1.00
#000000	4.35	21.00	1.00	21.00
##FFFFFF	4.83	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#53648B

Deuteranopia (green-blind)

#767A86

Tritanopia (blue-blind)

#CA4061

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd4489;
/* rgb */ color: rgb(189, 68, 137);
/* oklch */ color: oklch(57.4% 0.171 348.6);

Tailwind

colors: {
  custom: {
    50: '#d47fab',
    500: '#bd4489',
    950: '#000000',
  },
}

SCSS

$custom: #bd4489;
$custom-light: #d47fab;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4489",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 137
  },
  "hsl": {
    "h": 325.785,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.57386,
    "c": 0.17104,
    "h": 348.6
  },
  "luminance": 0.16759
}

Semantic roles & 50–950 ramp

primary

#BD4489

secondary

#93C9AB

accent

#D78A50

background

#FDF8FA

surface

#FBEFF4

border

#D4CACE

text

#150B10

muted

#837C7F

Preview Lab

Preview with #BD4489

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →