#BD407F#BD407F

#BD407F is a mid, vivid pink. Relative luminance 0.160; OKLCH L 56.6% C 0.171 H 352.8°. Best body text is #FFFFFF at 5.00:1 contrast (WCAG AA passes).

Color values

HEX	#BD407F
RGB	rgb(189, 64, 127)
HSL	hsl(330, 49%, 50%)
HSV	hsv(330, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 32.8%, 25.9%)
CIE-LAB	lab(47.00, 55.71, -8.31)
CIE-LCH	lch(47.00, 56.32, 351.51°)
OKLab	oklab(56.57% 0.17 -0.0213)
OKLCH	oklch(56.57% 0.171 352.8)
XYZ	xyz(26.6518, 16.0208, 21.7633)
Luminance	0.1602 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD407F #40BD7E

analogous

#BD40BD #BD407F #BD4041

triadic

#BD407F #7FBD40 #407FBD

tetradic

#BD407F #BDBD40 #40BD7E #4041BD

square

#BD407F #BDBD40 #40BD7E #4041BD

split-complementary

#BD407F #41BD40 #40BDBD

monochromatic

#622142 #8F3160 #BD407F #CD6D9D #DD9ABC

Accessibility & contrast

On white

5.00

#BD407F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.20

#BD407F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD407F

5.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD407F	#FFFFFF	#000000	##FFFFFF
##BD407F	1.00	5.00	4.20	5.00
#FFFFFF	5.00	1.00	21.00	1.00
#000000	4.20	21.00	1.00	21.00
##FFFFFF	5.00	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#546181

Deuteranopia (green-blind)

#76787C

Tritanopia (blue-blind)

#CB385A

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #bd407f;
/* rgb */ color: rgb(189, 64, 127);
/* oklch */ color: oklch(56.6% 0.171 352.8);

Tailwind

colors: {
  custom: {
    50: '#d57da4',
    500: '#bd407f',
    950: '#000000',
  },
}

SCSS

$custom: #bd407f;
$custom-light: #d57da4;
$custom-dark: #000000;

JSON

{
  "hex": "#bd407f",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 127
  },
  "hsl": {
    "h": 329.76,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.56565,
    "c": 0.17136,
    "h": 352.8
  },
  "luminance": 0.16018
}

Semantic roles & 50–950 ramp

primary

#BD407F

secondary

#90C9AC

accent

#D9934F

background

#FDF8FA

surface

#FBEFF4

border

#D4CACE

text

#150A0F

muted

#837C7F

Preview Lab

Preview with #BD407F

Body copy rendered with the generated semantic roles for this colour.

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