#BD4041#BD4041

#BD4041 is a mid, vivid red. Relative luminance 0.149; OKLCH L 54.9% C 0.161 H 23.7°. Best body text is #FFFFFF at 5.29:1 contrast (WCAG AA passes).

Color values

HEX	#BD4041
RGB	rgb(189, 64, 65)
HSL	hsl(360, 49%, 50%)
HSV	hsv(360, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 65.6%, 25.9%)
CIE-LAB	lab(45.46, 50.15, 27.32)
CIE-LCH	lch(45.46, 57.11, 28.58°)
OKLab	oklab(54.91% 0.1473 0.0646)
OKLCH	oklch(54.91% 0.161 23.7)
XYZ	xyz(23.7762, 14.8706, 6.6183)
Luminance	0.1487 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4041 #40BDBC

analogous

#BD4080 #BD4041 #BD7E40

triadic

#BD4041 #41BD40 #4041BD

tetradic

#BD4041 #80BD40 #40BDBC #7E40BD

square

#BD4041 #80BD40 #40BDBC #7E40BD

split-complementary

#BD4041 #40BD7E #4080BD

monochromatic

#622122 #8F3131 #BD4041 #CD6D6E #DD9A9B

Accessibility & contrast

On white

5.29

#BD4041 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.97

#BD4041 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4041

5.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4041	#FFFFFF	#000000	##FFFFFF
##BD4041	1.00	5.29	3.97	5.29
#FFFFFF	5.29	1.00	21.00	1.00
#000000	3.97	21.00	1.00	21.00
##FFFFFF	5.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#615B40

Deuteranopia (green-blind)

#81753D

Tritanopia (blue-blind)

#CF2242

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd4041;
/* rgb */ color: rgb(189, 64, 65);
/* oklch */ color: oklch(54.9% 0.161 23.7);

Tailwind

colors: {
  custom: {
    50: '#d87c75',
    500: '#bd4041',
    950: '#000000',
  },
}

SCSS

$custom: #bd4041;
$custom-light: #d87c75;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4041",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 65
  },
  "hsl": {
    "h": 359.52,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.54912,
    "c": 0.16084,
    "h": 23.7
  },
  "luminance": 0.14867
}

Semantic roles & 50–950 ramp

primary

#BD4041

secondary

#90C9C9

accent

#D9D84F

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD4041

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →