#BD407E#BD407E

#BD407E is a mid, vivid pink. Relative luminance 0.160; OKLCH L 56.5% C 0.171 H 353.3°. Best body text is #FFFFFF at 5.00:1 contrast (WCAG AA passes).

Color values

HEX	#BD407E
RGB	rgb(189, 64, 126)
HSL	hsl(330, 49%, 50%)
HSV	hsv(330, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 33.3%, 25.9%)
CIE-LAB	lab(46.97, 55.59, -7.76)
CIE-LCH	lch(46.97, 56.13, 352.06°)
OKLab	oklab(56.53% 0.1697 -0.0198)
OKLCH	oklch(56.53% 0.171 353.3)
XYZ	xyz(26.5870, 15.9949, 21.4218)
Luminance	0.1599 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD407E #40BD7F

analogous

#BD40BD #BD407E #BD4140

triadic

#BD407E #7EBD40 #407EBD

tetradic

#BD407E #BDBD40 #40BD7F #4140BD

square

#BD407E #BDBD40 #40BD7F #4140BD

split-complementary

#BD407E #40BD41 #40BDBD

monochromatic

#622141 #8F3160 #BD407E #CD6D9D #DD9ABB

Accessibility & contrast

On white

5.00

#BD407E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.20

#BD407E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD407E

5.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD407E	#FFFFFF	#000000	##FFFFFF
##BD407E	1.00	5.00	4.20	5.00
#FFFFFF	5.00	1.00	21.00	1.00
#000000	4.20	21.00	1.00	21.00
##FFFFFF	5.00	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#546180

Deuteranopia (green-blind)

#77787B

Tritanopia (blue-blind)

#CB375A

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #bd407e;
/* rgb */ color: rgb(189, 64, 126);
/* oklch */ color: oklch(56.5% 0.171 353.3);

Tailwind

colors: {
  custom: {
    50: '#d57da3',
    500: '#bd407e',
    950: '#000000',
  },
}

SCSS

$custom: #bd407e;
$custom-light: #d57da3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd407e",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 126
  },
  "hsl": {
    "h": 330.24,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.56529,
    "c": 0.17088,
    "h": 353.3
  },
  "luminance": 0.15992
}

Semantic roles & 50–950 ramp

primary

#BD407E

secondary

#90C9AD

accent

#D9944F

background

#FDF8FA

surface

#FBEFF3

border

#D4CACD

text

#150A0F

muted

#837C7F

Preview Lab

Preview with #BD407E

Body copy rendered with the generated semantic roles for this colour.

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