#BD4140#BD4140

#BD4140 is a mid, vivid red. Relative luminance 0.150; OKLCH L 55.0% C 0.160 H 24.4°. Best body text is #FFFFFF at 5.26:1 contrast (WCAG AA passes).

Color values

HEX	#BD4140
RGB	rgb(189, 65, 64)
HSL	hsl(0, 49%, 50%)
HSV	hsv(0, 66%, 74%)
CMYK	cmyk(0%, 65.6%, 66.1%, 25.9%)
CIE-LAB	lab(45.60, 49.66, 28.09)
CIE-LCH	lch(45.60, 57.06, 29.49°)
OKLab	oklab(55.01% 0.1456 0.0662)
OKLCH	oklch(55.01% 0.16 24.4)
XYZ	xyz(23.8044, 14.9729, 6.4861)
Luminance	0.1497 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4140 #40BCBD

analogous

#BD407E #BD4140 #BD8040

triadic

#BD4140 #40BD41 #4140BD

tetradic

#BD4140 #7EBD40 #40BCBD #8040BD

square

#BD4140 #7EBD40 #40BCBD #8040BD

split-complementary

#BD4140 #40BD80 #407EBD

monochromatic

#622221 #8F3131 #BD4140 #CD6E6D #DD9B9A

Accessibility & contrast

On white

5.26

#BD4140 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.99

#BD4140 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4140

5.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4140	#FFFFFF	#000000	##FFFFFF
##BD4140	1.00	5.26	3.99	5.26
#FFFFFF	5.26	1.00	21.00	1.00
#000000	3.99	21.00	1.00	21.00
##FFFFFF	5.26	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625B3F

Deuteranopia (green-blind)

#81763D

Tritanopia (blue-blind)

#CF2342

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd4140;
/* rgb */ color: rgb(189, 65, 64);
/* oklch */ color: oklch(55.0% 0.160 24.4);

Tailwind

colors: {
  custom: {
    50: '#d87c75',
    500: '#bd4140',
    950: '#000000',
  },
}

SCSS

$custom: #bd4140;
$custom-light: #d87c75;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4140",
  "rgb": {
    "r": 189,
    "g": 65,
    "b": 64
  },
  "hsl": {
    "h": 0.48,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.55012,
    "c": 0.15992,
    "h": 24.4
  },
  "luminance": 0.1497
}

Semantic roles & 50–950 ramp

primary

#BD4140

secondary

#90C9C9

accent

#D8D94F

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD4140

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →