#BD407D#BD407D

#BD407D is a mid, vivid pink. Relative luminance 0.160; OKLCH L 56.5% C 0.170 H 353.8°. Best body text is #FFFFFF at 5.01:1 contrast (WCAG AA passes).

Color values

HEX	#BD407D
RGB	rgb(189, 64, 125)
HSL	hsl(331, 49%, 50%)
HSV	hsv(331, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 33.9%, 25.9%)
CIE-LAB	lab(46.93, 55.47, -7.20)
CIE-LCH	lch(46.93, 55.93, 352.60°)
OKLab	oklab(56.49% 0.1694 -0.0183)
OKLCH	oklch(56.49% 0.17 353.8)
XYZ	xyz(26.5228, 15.9692, 21.0837)
Luminance	0.1597 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD407D #40BD80

analogous

#BD40BC #BD407D #BD4240

triadic

#BD407D #7DBD40 #407DBD

tetradic

#BD407D #BCBD40 #40BD80 #4240BD

square

#BD407D #BCBD40 #40BD80 #4240BD

split-complementary

#BD407D #40BD42 #40BCBD

monochromatic

#622141 #8F315F #BD407D #CD6D9C #DD9ABB

Accessibility & contrast

On white

5.01

#BD407D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.19

#BD407D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD407D

5.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD407D	#FFFFFF	#000000	##FFFFFF
##BD407D	1.00	5.01	4.19	5.01
#FFFFFF	5.01	1.00	21.00	1.00
#000000	4.19	21.00	1.00	21.00
##FFFFFF	5.01	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#54617F

Deuteranopia (green-blind)

#77787A

Tritanopia (blue-blind)

#CB3759

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #bd407d;
/* rgb */ color: rgb(189, 64, 125);
/* oklch */ color: oklch(56.5% 0.170 353.8);

Tailwind

colors: {
  custom: {
    50: '#d57da2',
    500: '#bd407d',
    950: '#000000',
  },
}

SCSS

$custom: #bd407d;
$custom-light: #d57da2;
$custom-dark: #000000;

JSON

{
  "hex": "#bd407d",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 125
  },
  "hsl": {
    "h": 330.72,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.56493,
    "c": 0.17043,
    "h": 353.8
  },
  "luminance": 0.15966
}

Semantic roles & 50–950 ramp

primary

#BD407D

secondary

#90C9AD

accent

#D9964F

background

#FDF8F9

surface

#FBEFF2

border

#D4CACC

text

#150A0F

muted

#837C7E

Preview Lab

Preview with #BD407D

Body copy rendered with the generated semantic roles for this colour.

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