#BD40BC#BD40BC

#BD40BC is a mid, highly saturated purple. Relative luminance 0.181; OKLCH L 59.4% C 0.212 H 328.2°. Best body text is #000000 at 4.62:1 contrast (WCAG AA passes).

Color values

HEX	#BD40BC
RGB	rgb(189, 64, 188)
HSL	hsl(300, 49%, 50%)
HSV	hsv(300, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 0.5%, 25.9%)
CIE-LAB	lab(49.64, 64.53, -40.49)
CIE-LCH	lch(49.64, 76.18, 327.89°)
OKLab	oklab(59.35% 0.1803 -0.1119)
OKLCH	oklch(59.35% 0.212 328.2)
XYZ	xyz(31.8964, 18.1187, 49.3845)
Luminance	0.1812 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40BC #40BD41

analogous

#8040BD #BD40BC #BD407E

triadic

#BD40BC #BCBD40 #40BCBD

tetradic

#BD40BC #BD8040 #40BD41 #407EBD

square

#BD40BC #BD8040 #40BD41 #407EBD

split-complementary

#BD40BC #7EBD40 #40BD80

monochromatic

#622161 #8F318F #BD40BC #CD6DCD #DD9ADC

Accessibility & contrast

On white

4.54

#BD40BC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.62

#BD40BC on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD40BC

4.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40BC	#FFFFFF	#000000	##000000
##BD40BC	1.00	4.54	4.62	4.62
#FFFFFF	4.54	1.00	21.00	21.00
#000000	4.62	21.00	1.00	1.00
##000000	4.62	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#2F6BC0

Deuteranopia (green-blind)

#607CB9

Tritanopia (blue-blind)

#C35179

Achromatopsia (no color)

#767676

Design tokens & code

CSS

--color: #bd40bc;
/* rgb */ color: rgb(189, 64, 188);
/* oklch */ color: oklch(59.4% 0.212 328.2);

Tailwind

colors: {
  custom: {
    50: '#d47fd0',
    500: '#bd40bc',
    950: '#000000',
  },
}

SCSS

$custom: #bd40bc;
$custom-light: #d47fd0;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40bc",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 188
  },
  "hsl": {
    "h": 300.48,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.5935,
    "c": 0.2122,
    "h": 328.2
  },
  "luminance": 0.18116
}

Semantic roles & 50–950 ramp

primary

#BD40BC

secondary

#90C990

accent

#D9504F

background

#FDF8FC

surface

#FBEFF9

border

#D4CAD2

text

#150B14

muted

#837C82

Preview Lab

Preview with #BD40BC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →