#BD4240#BD4240

#BD4240 is a mid, vivid red. Relative luminance 0.151; OKLCH L 55.1% C 0.159 H 24.8°. Best body text is #FFFFFF at 5.23:1 contrast (WCAG AA passes).

Color values

HEX	#BD4240
RGB	rgb(189, 66, 64)
HSL	hsl(1, 49%, 50%)
HSV	hsv(1, 66%, 74%)
CMYK	cmyk(0%, 65.1%, 66.1%, 25.9%)
CIE-LAB	lab(45.76, 49.24, 28.29)
CIE-LCH	lch(45.76, 56.78, 29.88°)
OKLab	oklab(55.13% 0.1442 0.0666)
OKLCH	oklch(55.13% 0.159 24.8)
XYZ	xyz(23.8623, 15.0887, 6.5054)
Luminance	0.1509 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4240 #40BBBD

analogous

#BD407D #BD4240 #BD8140

triadic

#BD4240 #40BD42 #4240BD

tetradic

#BD4240 #7DBD40 #40BBBD #8140BD

square

#BD4240 #7DBD40 #40BBBD #8140BD

split-complementary

#BD4240 #40BD81 #407DBD

monochromatic

#622221 #8F3231 #BD4240 #CD6E6D #DD9C9A

Accessibility & contrast

On white

5.23

#BD4240 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.02

#BD4240 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4240

5.23:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4240	#FFFFFF	#000000	##FFFFFF
##BD4240	1.00	5.23	4.02	5.23
#FFFFFF	5.23	1.00	21.00	1.00
#000000	4.02	21.00	1.00	21.00
##FFFFFF	5.23	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#635C3F

Deuteranopia (green-blind)

#82763D

Tritanopia (blue-blind)

#CF2543

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd4240;
/* rgb */ color: rgb(189, 66, 64);
/* oklch */ color: oklch(55.1% 0.159 24.8);

Tailwind

colors: {
  custom: {
    50: '#d87d75',
    500: '#bd4240',
    950: '#000000',
  },
}

SCSS

$custom: #bd4240;
$custom-light: #d87d75;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4240",
  "rgb": {
    "r": 189,
    "g": 66,
    "b": 64
  },
  "hsl": {
    "h": 0.96,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.55131,
    "c": 0.15887,
    "h": 24.8
  },
  "luminance": 0.15085
}

Semantic roles & 50–950 ramp

primary

#BD4240

secondary

#90C8C9

accent

#D7D94F

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD4240

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →