#BD407C#BD407C

#BD407C is a mid, vivid pink. Relative luminance 0.159; OKLCH L 56.5% C 0.170 H 354.3°. Best body text is #FFFFFF at 5.01:1 contrast (WCAG AA passes).

Color values

HEX	#BD407C
RGB	rgb(189, 64, 124)
HSL	hsl(331, 49%, 50%)
HSV	hsv(331, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 34.4%, 25.9%)
CIE-LAB	lab(46.90, 55.35, -6.64)
CIE-LCH	lch(46.90, 55.75, 353.16°)
OKLab	oklab(56.46% 0.1691 -0.0168)
OKLCH	oklch(56.46% 0.17 354.3)
XYZ	xyz(26.4592, 15.9438, 20.7489)
Luminance	0.1594 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD407C #40BD81

analogous

#BD40BB #BD407C #BD4340

triadic

#BD407C #7CBD40 #407CBD

tetradic

#BD407C #BBBD40 #40BD81 #4340BD

square

#BD407C #BBBD40 #40BD81 #4340BD

split-complementary

#BD407C #40BD43 #40BBBD

monochromatic

#622140 #8F315E #BD407C #CD6D9B #DD9ABA

Accessibility & contrast

On white

5.01

#BD407C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.19

#BD407C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD407C

5.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD407C	#FFFFFF	#000000	##FFFFFF
##BD407C	1.00	5.01	4.19	5.01
#FFFFFF	5.01	1.00	21.00	1.00
#000000	4.19	21.00	1.00	21.00
##FFFFFF	5.01	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#55617E

Deuteranopia (green-blind)

#777879

Tritanopia (blue-blind)

#CB3759

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #bd407c;
/* rgb */ color: rgb(189, 64, 124);
/* oklch */ color: oklch(56.5% 0.170 354.3);

Tailwind

colors: {
  custom: {
    50: '#d57da1',
    500: '#bd407c',
    950: '#000000',
  },
}

SCSS

$custom: #bd407c;
$custom-light: #d57da1;
$custom-dark: #000000;

JSON

{
  "hex": "#bd407c",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 124
  },
  "hsl": {
    "h": 331.2,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.56457,
    "c": 0.16998,
    "h": 354.3
  },
  "luminance": 0.15941
}

Semantic roles & 50–950 ramp

primary

#BD407C

secondary

#90C9AE

accent

#D9974F

background

#FDF8F9

surface

#FBEFF2

border

#D4CACC

text

#150A0F

muted

#837C7E

Preview Lab

Preview with #BD407C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →