#BD40BB#BD40BB

#BD40BB is a mid, highly saturated purple. Relative luminance 0.181; OKLCH L 59.3% C 0.211 H 328.5°. Best body text is #000000 at 4.61:1 contrast (WCAG AA passes).

Color values

HEX	#BD40BB
RGB	rgb(189, 64, 187)
HSL	hsl(301, 49%, 50%)
HSV	hsv(301, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 1.1%, 25.9%)
CIE-LAB	lab(49.59, 64.36, -39.99)
CIE-LCH	lch(49.59, 75.78, 328.14°)
OKLab	oklab(59.29% 0.1803 -0.1105)
OKLCH	oklch(59.29% 0.211 328.5)
XYZ	xyz(31.7889, 18.0757, 48.8187)
Luminance	0.1807 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40BB #40BD42

analogous

#8140BD #BD40BB #BD407D

triadic

#BD40BB #BBBD40 #40BBBD

tetradic

#BD40BB #BD8140 #40BD42 #407DBD

square

#BD40BB #BD8140 #40BD42 #407DBD

split-complementary

#BD40BB #7DBD40 #40BD81

monochromatic

#622161 #8F318E #BD40BB #CD6DCC #DD9ADC

Accessibility & contrast

On white

4.55

#BD40BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.61

#BD40BB on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD40BB

4.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40BB	#FFFFFF	#000000	##000000
##BD40BB	1.00	4.55	4.61	4.61
#FFFFFF	4.55	1.00	21.00	21.00
#000000	4.61	21.00	1.00	1.00
##000000	4.61	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#306BBF

Deuteranopia (green-blind)

#607CB8

Tritanopia (blue-blind)

#C35078

Achromatopsia (no color)

#767676

Design tokens & code

CSS

--color: #bd40bb;
/* rgb */ color: rgb(189, 64, 187);
/* oklch */ color: oklch(59.3% 0.211 328.5);

Tailwind

colors: {
  custom: {
    50: '#d47fd0',
    500: '#bd40bb',
    950: '#000000',
  },
}

SCSS

$custom: #bd40bb;
$custom-light: #d47fd0;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40bb",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 187
  },
  "hsl": {
    "h": 300.96,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.59295,
    "c": 0.21141,
    "h": 328.5
  },
  "luminance": 0.18073
}

Semantic roles & 50–950 ramp

primary

#BD40BB

secondary

#90C991

accent

#D9514F

background

#FDF8FC

surface

#FBEFF9

border

#D4CAD2

text

#150B14

muted

#837C82

Preview Lab

Preview with #BD40BB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →