#BD4340#BD4340

#BD4340 is a mid, vivid red. Relative luminance 0.152; OKLCH L 55.3% C 0.158 H 25.1°. Best body text is #FFFFFF at 5.20:1 contrast (WCAG AA passes).

Color values

HEX	#BD4340
RGB	rgb(189, 67, 64)
HSL	hsl(1, 49%, 50%)
HSV	hsv(1, 66%, 74%)
CMYK	cmyk(0%, 64.6%, 66.1%, 25.9%)
CIE-LAB	lab(45.92, 48.80, 28.49)
CIE-LCH	lch(45.92, 56.51, 30.27°)
OKLab	oklab(55.25% 0.1429 0.067)
OKLCH	oklch(55.25% 0.158 25.1)
XYZ	xyz(23.9212, 15.2066, 6.5250)
Luminance	0.1520 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4340 #40BABD

analogous

#BD407C #BD4340 #BD8240

triadic

#BD4340 #40BD43 #4340BD

tetradic

#BD4340 #7CBD40 #40BABD #8240BD

square

#BD4340 #7CBD40 #40BABD #8240BD

split-complementary

#BD4340 #40BD82 #407CBD

monochromatic

#622321 #8F3331 #BD4340 #CD6F6D #DD9C9A

Accessibility & contrast

On white

5.20

#BD4340 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.04

#BD4340 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4340

5.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4340	#FFFFFF	#000000	##FFFFFF
##BD4340	1.00	5.20	4.04	5.20
#FFFFFF	5.20	1.00	21.00	1.00
#000000	4.04	21.00	1.00	21.00
##FFFFFF	5.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#635C3F

Deuteranopia (green-blind)

#82763D

Tritanopia (blue-blind)

#CF2743

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd4340;
/* rgb */ color: rgb(189, 67, 64);
/* oklch */ color: oklch(55.3% 0.158 25.1);

Tailwind

colors: {
  custom: {
    50: '#d87d75',
    500: '#bd4340',
    950: '#000000',
  },
}

SCSS

$custom: #bd4340;
$custom-light: #d87d75;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4340",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 64
  },
  "hsl": {
    "h": 1.44,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.55251,
    "c": 0.15783,
    "h": 25.1
  },
  "luminance": 0.15203
}

Semantic roles & 50–950 ramp

primary

#BD4340

secondary

#90C8C9

accent

#D6D94F

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD4340

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →