#BD407B#BD407B

#BD407B is a mid, vivid pink. Relative luminance 0.159; OKLCH L 56.4% C 0.170 H 354.8°. Best body text is #FFFFFF at 5.02:1 contrast (WCAG AA passes).

Color values

HEX	#BD407B
RGB	rgb(189, 64, 123)
HSL	hsl(332, 49%, 50%)
HSV	hsv(332, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 34.9%, 25.9%)
CIE-LAB	lab(46.87, 55.24, -6.08)
CIE-LCH	lch(46.87, 55.57, 353.72°)
OKLab	oklab(56.42% 0.1688 -0.0153)
OKLCH	oklch(56.42% 0.17 354.8)
XYZ	xyz(26.3963, 15.9186, 20.4176)
Luminance	0.1592 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD407B #40BD82

analogous

#BD40BA #BD407B #BD4440

triadic

#BD407B #7BBD40 #407BBD

tetradic

#BD407B #BABD40 #40BD82 #4440BD

square

#BD407B #BABD40 #40BD82 #4440BD

split-complementary

#BD407B #40BD44 #40BABD

monochromatic

#62213F #8F315D #BD407B #CD6D9A #DD9ABA

Accessibility & contrast

On white

5.02

#BD407B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.18

#BD407B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD407B

5.02:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD407B	#FFFFFF	#000000	##FFFFFF
##BD407B	1.00	5.02	4.18	5.02
#FFFFFF	5.02	1.00	21.00	1.00
#000000	4.18	21.00	1.00	21.00
##FFFFFF	5.02	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#55607D

Deuteranopia (green-blind)

#777878

Tritanopia (blue-blind)

#CB3658

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #bd407b;
/* rgb */ color: rgb(189, 64, 123);
/* oklch */ color: oklch(56.4% 0.170 354.8);

Tailwind

colors: {
  custom: {
    50: '#d57da1',
    500: '#bd407b',
    950: '#000000',
  },
}

SCSS

$custom: #bd407b;
$custom-light: #d57da1;
$custom-dark: #000000;

JSON

{
  "hex": "#bd407b",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 123
  },
  "hsl": {
    "h": 331.68,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.56422,
    "c": 0.16953,
    "h": 354.8
  },
  "luminance": 0.15916
}

Semantic roles & 50–950 ramp

primary

#BD407B

secondary

#90C9AE

accent

#D9984F

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #BD407B

Body copy rendered with the generated semantic roles for this colour.

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