#BD40BA#BD40BA

#BD40BA is a mid, highly saturated purple. Relative luminance 0.180; OKLCH L 59.2% C 0.211 H 328.8°. Best body text is #000000 at 4.61:1 contrast (WCAG AA passes).

Color values

HEX	#BD40BA
RGB	rgb(189, 64, 186)
HSL	hsl(301, 49%, 50%)
HSV	hsv(301, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 1.6%, 25.9%)
CIE-LAB	lab(49.54, 64.20, -39.49)
CIE-LCH	lch(49.54, 75.37, 328.40°)
OKLab	oklab(59.24% 0.1802 -0.109)
OKLCH	oklch(59.24% 0.211 328.8)
XYZ	xyz(31.6823, 18.0330, 48.2569)
Luminance	0.1803 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40BA #40BD43

analogous

#8240BD #BD40BA #BD407C

triadic

#BD40BA #BABD40 #40BABD

tetradic

#BD40BA #BD8240 #40BD43 #407CBD

square

#BD40BA #BD8240 #40BD43 #407CBD

split-complementary

#BD40BA #7CBD40 #40BD82

monochromatic

#622160 #8F318D #BD40BA #CD6DCB #DD9ADB

Accessibility & contrast

On white

4.56

#BD40BA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.61

#BD40BA on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD40BA

4.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40BA	#FFFFFF	#000000	##000000
##BD40BA	1.00	4.56	4.61	4.61
#FFFFFF	4.56	1.00	21.00	21.00
#000000	4.61	21.00	1.00	1.00
##000000	4.61	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#316BBE

Deuteranopia (green-blind)

#617CB7

Tritanopia (blue-blind)

#C35078

Achromatopsia (no color)

#767676

Design tokens & code

CSS

--color: #bd40ba;
/* rgb */ color: rgb(189, 64, 186);
/* oklch */ color: oklch(59.2% 0.211 328.8);

Tailwind

colors: {
  custom: {
    50: '#d47fcf',
    500: '#bd40ba',
    950: '#000000',
  },
}

SCSS

$custom: #bd40ba;
$custom-light: #d47fcf;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40ba",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 186
  },
  "hsl": {
    "h": 301.44,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.59241,
    "c": 0.21062,
    "h": 328.8
  },
  "luminance": 0.18031
}

Semantic roles & 50–950 ramp

primary

#BD40BA

secondary

#90C991

accent

#D9524F

background

#FDF8FC

surface

#FBEFF9

border

#D4CAD2

text

#150B14

muted

#837C82

Preview Lab

Preview with #BD40BA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →