#BD4440#BD4440

#BD4440 is a mid, vivid red. Relative luminance 0.153; OKLCH L 55.4% C 0.157 H 25.5°. Best body text is #FFFFFF at 5.17:1 contrast (WCAG AA passes).

Color values

HEX	#BD4440
RGB	rgb(189, 68, 64)
HSL	hsl(2, 49%, 50%)
HSV	hsv(2, 66%, 74%)
CMYK	cmyk(0%, 64%, 66.1%, 25.9%)
CIE-LAB	lab(46.08, 48.37, 28.69)
CIE-LCH	lch(46.08, 56.24, 30.67°)
OKLab	oklab(55.37% 0.1415 0.0675)
OKLCH	oklch(55.37% 0.157 25.5)
XYZ	xyz(23.9812, 15.3265, 6.5450)
Luminance	0.1532 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4440 #40B9BD

analogous

#BD407B #BD4440 #BD8340

triadic

#BD4440 #40BD44 #4440BD

tetradic

#BD4440 #7BBD40 #40B9BD #8340BD

square

#BD4440 #7BBD40 #40B9BD #8340BD

split-complementary

#BD4440 #40BD83 #407BBD

monochromatic

#622321 #8F3431 #BD4440 #CD706D #DD9D9A

Accessibility & contrast

On white

5.17

#BD4440 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.06

#BD4440 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4440

5.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4440	#FFFFFF	#000000	##FFFFFF
##BD4440	1.00	5.17	4.06	5.17
#FFFFFF	5.17	1.00	21.00	1.00
#000000	4.06	21.00	1.00	21.00
##FFFFFF	5.17	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#645D3F

Deuteranopia (green-blind)

#82773D

Tritanopia (blue-blind)

#CF2844

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd4440;
/* rgb */ color: rgb(189, 68, 64);
/* oklch */ color: oklch(55.4% 0.157 25.5);

Tailwind

colors: {
  custom: {
    50: '#d87e75',
    500: '#bd4440',
    950: '#000000',
  },
}

SCSS

$custom: #bd4440;
$custom-light: #d87e75;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4440",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 64
  },
  "hsl": {
    "h": 1.92,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.55373,
    "c": 0.15677,
    "h": 25.5
  },
  "luminance": 0.15323
}

Semantic roles & 50–950 ramp

primary

#BD4440

secondary

#90C7C9

accent

#D5D94F

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD4440

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →