#BD4077#BD4077

#BD4077 is a mid, vivid pink. Relative luminance 0.158; OKLCH L 56.3% C 0.168 H 356.8°. Best body text is #FFFFFF at 5.04:1 contrast (WCAG AA passes).

Color values

HEX	#BD4077
RGB	rgb(189, 64, 119)
HSL	hsl(334, 49%, 50%)
HSV	hsv(334, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 37%, 25.9%)
CIE-LAB	lab(46.74, 54.78, -3.84)
CIE-LCH	lch(46.74, 54.91, 355.99°)
OKLab	oklab(56.28% 0.1676 -0.0094)
OKLCH	oklch(56.28% 0.168 356.8)
XYZ	xyz(26.1510, 15.8205, 19.1257)
Luminance	0.1582 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4077 #40BD86

analogous

#BD40B6 #BD4077 #BD4840

triadic

#BD4077 #77BD40 #4077BD

tetradic

#BD4077 #B6BD40 #40BD86 #4840BD

square

#BD4077 #B6BD40 #40BD86 #4840BD

split-complementary

#BD4077 #40BD48 #40B6BD

monochromatic

#62213D #8F315A #BD4077 #CD6D97 #DD9AB8

Accessibility & contrast

On white

5.04

#BD4077 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.16

#BD4077 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4077

5.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4077	#FFFFFF	#000000	##FFFFFF
##BD4077	1.00	5.04	4.16	5.04
#FFFFFF	5.04	1.00	21.00	1.00
#000000	4.16	21.00	1.00	21.00
##FFFFFF	5.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#566079

Deuteranopia (green-blind)

#787774

Tritanopia (blue-blind)

#CC3556

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #bd4077;
/* rgb */ color: rgb(189, 64, 119);
/* oklch */ color: oklch(56.3% 0.168 356.8);

Tailwind

colors: {
  custom: {
    50: '#d57d9e',
    500: '#bd4077',
    950: '#000000',
  },
}

SCSS

$custom: #bd4077;
$custom-light: #d57d9e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4077",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 119
  },
  "hsl": {
    "h": 333.6,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.56284,
    "c": 0.16784,
    "h": 356.8
  },
  "luminance": 0.15818
}

Semantic roles & 50–950 ramp

primary

#BD4077

secondary

#90C9B0

accent

#D99C4F

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #BD4077

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →