#BD4840#BD4840

#BD4840 is a mid, vivid red. Relative luminance 0.158; OKLCH L 55.9% C 0.153 H 27.0°. Best body text is #FFFFFF at 5.04:1 contrast (WCAG AA passes).

Color values

HEX	#BD4840
RGB	rgb(189, 72, 64)
HSL	hsl(4, 49%, 50%)
HSV	hsv(4, 66%, 74%)
CMYK	cmyk(0%, 61.9%, 66.1%, 25.9%)
CIE-LAB	lab(46.75, 46.58, 29.51)
CIE-LCH	lch(46.75, 55.14, 32.35°)
OKLab	oklab(55.88% 0.1359 0.0693)
OKLCH	oklch(55.88% 0.153 27)
XYZ	xyz(24.2314, 15.8270, 6.6284)
Luminance	0.1582 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4840 #40B5BD

analogous

#BD4077 #BD4840 #BD8740

triadic

#BD4840 #40BD48 #4840BD

tetradic

#BD4840 #77BD40 #40B5BD #8740BD

square

#BD4840 #77BD40 #40B5BD #8740BD

split-complementary

#BD4840 #40BD87 #4077BD

monochromatic

#622521 #8F3731 #BD4840 #CD736D #DD9F9A

Accessibility & contrast

On white

5.04

#BD4840 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.16

#BD4840 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4840

5.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4840	#FFFFFF	#000000	##FFFFFF
##BD4840	1.00	5.04	4.16	5.04
#FFFFFF	5.04	1.00	21.00	1.00
#000000	4.16	21.00	1.00	21.00
##FFFFFF	5.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#675F3E

Deuteranopia (green-blind)

#84783D

Tritanopia (blue-blind)

#CF2F47

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #bd4840;
/* rgb */ color: rgb(189, 72, 64);
/* oklch */ color: oklch(55.9% 0.153 27.0);

Tailwind

colors: {
  custom: {
    50: '#d88075',
    500: '#bd4840',
    950: '#000000',
  },
}

SCSS

$custom: #bd4840;
$custom-light: #d88075;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4840",
  "rgb": {
    "r": 189,
    "g": 72,
    "b": 64
  },
  "hsl": {
    "h": 3.84,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.55876,
    "c": 0.15254,
    "h": 27
  },
  "luminance": 0.15824
}

Semantic roles & 50–950 ramp

primary

#BD4840

secondary

#90C5C9

accent

#D0D94F

background

#FEF8F7

surface

#FCEFED

border

#D5CAC8

text

#160B08

muted

#847C7B

Preview Lab

Preview with #BD4840

Body copy rendered with the generated semantic roles for this colour.

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