#BD40B6#BD40B6

#BD40B6 is a mid, highly saturated purple. Relative luminance 0.179; OKLCH L 59.0% C 0.207 H 330.2°. Best body text is #FFFFFF at 4.59:1 contrast (WCAG AA passes).

Color values

HEX	#BD40B6
RGB	rgb(189, 64, 182)
HSL	hsl(303, 49%, 50%)
HSV	hsv(303, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 3.7%, 25.9%)
CIE-LAB	lab(49.33, 63.54, -37.48)
CIE-LCH	lch(49.33, 73.77, 329.46°)
OKLab	oklab(59.03% 0.18 -0.1032)
OKLCH	oklch(59.03% 0.207 330.2)
XYZ	xyz(31.2630, 17.8653, 46.0486)
Luminance	0.1786 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40B6 #40BD47

analogous

#8640BD #BD40B6 #BD4078

triadic

#BD40B6 #B6BD40 #40B6BD

tetradic

#BD40B6 #BD8640 #40BD47 #4078BD

square

#BD40B6 #BD8640 #40BD47 #4078BD

split-complementary

#BD40B6 #78BD40 #40BD86

monochromatic

#62215E #8F318A #BD40B6 #CD6DC8 #DD9AD9

Accessibility & contrast

On white

4.59

#BD40B6 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.57

#BD40B6 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD40B6

4.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40B6	#FFFFFF	#000000	##FFFFFF
##BD40B6	1.00	4.59	4.57	4.59
#FFFFFF	4.59	1.00	21.00	1.00
#000000	4.57	21.00	1.00	21.00
##FFFFFF	4.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#356AB9

Deuteranopia (green-blind)

#637BB3

Tritanopia (blue-blind)

#C44E76

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #bd40b6;
/* rgb */ color: rgb(189, 64, 182);
/* oklch */ color: oklch(59.0% 0.207 330.2);

Tailwind

colors: {
  custom: {
    50: '#d47fcc',
    500: '#bd40b6',
    950: '#000000',
  },
}

SCSS

$custom: #bd40b6;
$custom-light: #d47fcc;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40b6",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 182
  },
  "hsl": {
    "h": 303.36,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.59028,
    "c": 0.20747,
    "h": 330.2
  },
  "luminance": 0.17863
}

Semantic roles & 50–950 ramp

primary

#BD40B6

secondary

#90C993

accent

#D9574F

background

#FDF8FC

surface

#FBEFF9

border

#D4CAD2

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD40B6

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →