#BD404D#BD404D

#BD404D is a mid, vivid red. Relative luminance 0.150; OKLCH L 55.1% C 0.160 H 18.1°. Best body text is #FFFFFF at 5.24:1 contrast (WCAG AA passes).

Color values

HEX	#BD404D
RGB	rgb(189, 64, 77)
HSL	hsl(354, 49%, 50%)
HSV	hsv(354, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 59.3%, 25.9%)
CIE-LAB	lab(45.67, 50.93, 20.36)
CIE-LCH	lch(45.67, 54.84, 21.79°)
OKLab	oklab(55.14% 0.152 0.0498)
OKLCH	oklch(55.14% 0.16 18.1)
XYZ	xyz(24.1615, 15.0247, 8.6475)
Luminance	0.1502 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD404D #40BDB0

analogous

#BD408C #BD404D #BD7240

triadic

#BD404D #4DBD40 #404DBD

tetradic

#BD404D #8CBD40 #40BDB0 #7240BD

square

#BD404D #8CBD40 #40BDB0 #7240BD

split-complementary

#BD404D #40BD72 #408CBD

monochromatic

#622128 #8F313A #BD404D #CD6D77 #DD9AA1

Accessibility & contrast

On white

5.24

#BD404D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.00

#BD404D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD404D

5.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD404D	#FFFFFF	#000000	##FFFFFF
##BD404D	1.00	5.24	4.00	5.24
#FFFFFF	5.24	1.00	21.00	1.00
#000000	4.00	21.00	1.00	21.00
##FFFFFF	5.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#605C4D

Deuteranopia (green-blind)

#80764A

Tritanopia (blue-blind)

#CF2546

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd404d;
/* rgb */ color: rgb(189, 64, 77);
/* oklch */ color: oklch(55.1% 0.160 18.1);

Tailwind

colors: {
  custom: {
    50: '#d77c7e',
    500: '#bd404d',
    950: '#000000',
  },
}

SCSS

$custom: #bd404d;
$custom-light: #d77c7e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd404d",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 77
  },
  "hsl": {
    "h": 353.76,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.55139,
    "c": 0.15997,
    "h": 18.1
  },
  "luminance": 0.15021
}

Semantic roles & 50–950 ramp

primary

#BD404D

secondary

#90C9C3

accent

#D9CB4F

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A0A

muted

#847C7C

Preview Lab

Preview with #BD404D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →