#7240BD#7240BD

#7240BD is a mid, vivid violet. Relative luminance 0.109; OKLCH L 49.9% C 0.187 H 297.6°. Best body text is #FFFFFF at 6.60:1 contrast (WCAG AA passes).

Color values

HEX	#7240BD
RGB	rgb(114, 64, 189)
HSL	hsl(264, 49%, 50%)
HSV	hsv(264, 66%, 74%)
CMYK	cmyk(39.7%, 66.1%, 0%, 25.9%)
CIE-LAB	lab(39.44, 47.92, -57.98)
CIE-LCH	lch(39.44, 75.22, 309.57°)
OKLab	oklab(49.88% 0.0864 -0.1653)
OKLCH	oklch(49.88% 0.187 297.6)
XYZ	xyz(17.9558, 10.9180, 49.2956)
Luminance	0.1092 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Bluey Purple

#6241C7

ΔE00 3.33

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7240BD #8BBD40

analogous

#404DBD #7240BD #B140BD

triadic

#7240BD #BD7240 #40BD72

tetradic

#7240BD #BD404D #8BBD40 #40BDB1

square

#7240BD #BD404D #8BBD40 #40BDB1

split-complementary

#7240BD #BDB140 #4DBD40

monochromatic

#3B2162 #56318F #7240BD #936DCD #B59ADD

Accessibility & contrast

On white

6.60

#7240BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.18

#7240BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7240BD

6.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7240BD	#FFFFFF	#000000	##FFFFFF
##7240BD	1.00	6.60	3.18	6.60
#FFFFFF	6.60	1.00	21.00	1.00
#000000	3.18	21.00	1.00	21.00
##FFFFFF	6.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DC1

Deuteranopia (green-blind)

#005BBA

Tritanopia (blue-blind)

#605D79

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7240bd;
/* rgb */ color: rgb(114, 64, 189);
/* oklch */ color: oklch(49.9% 0.187 297.6);

Tailwind

colors: {
  custom: {
    50: '#a078d2',
    500: '#7240bd',
    950: '#000000',
  },
}

SCSS

$custom: #7240bd;
$custom-light: #a078d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7240bd",
  "rgb": {
    "r": 114,
    "g": 64,
    "b": 189
  },
  "hsl": {
    "h": 264,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.49883,
    "c": 0.18654,
    "h": 297.6
  },
  "luminance": 0.10918
}

Semantic roles & 50–950 ramp

primary

#7240BD

secondary

#B2C990

accent

#D94FA2

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#0F0914

muted

#7F7B83

Preview Lab

Preview with #7240BD

Body copy rendered with the generated semantic roles for this colour.

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