#BD404C#BD404C

#BD404C is a mid, vivid red. Relative luminance 0.150; OKLCH L 55.1% C 0.160 H 18.6°. Best body text is #FFFFFF at 5.25:1 contrast (WCAG AA passes).

Color values

HEX	#BD404C
RGB	rgb(189, 64, 76)
HSL	hsl(354, 49%, 50%)
HSV	hsv(354, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 59.8%, 25.9%)
CIE-LAB	lab(45.65, 50.86, 20.94)
CIE-LCH	lch(45.65, 55.00, 22.38°)
OKLab	oklab(55.12% 0.1516 0.0511)
OKLCH	oklch(55.12% 0.16 18.6)
XYZ	xyz(24.1265, 15.0107, 8.4630)
Luminance	0.1501 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD404C #40BDB1

analogous

#BD408B #BD404C #BD7340

triadic

#BD404C #4CBD40 #404CBD

tetradic

#BD404C #8BBD40 #40BDB1 #7340BD

square

#BD404C #8BBD40 #40BDB1 #7340BD

split-complementary

#BD404C #40BD73 #408BBD

monochromatic

#622127 #8F313A #BD404C #CD6D76 #DD9AA1

Accessibility & contrast

On white

5.25

#BD404C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.00

#BD404C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD404C

5.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD404C	#FFFFFF	#000000	##FFFFFF
##BD404C	1.00	5.25	4.00	5.25
#FFFFFF	5.25	1.00	21.00	1.00
#000000	4.00	21.00	1.00	21.00
##FFFFFF	5.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#605B4C

Deuteranopia (green-blind)

#807649

Tritanopia (blue-blind)

#CF2545

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd404c;
/* rgb */ color: rgb(189, 64, 76);
/* oklch */ color: oklch(55.1% 0.160 18.6);

Tailwind

colors: {
  custom: {
    50: '#d77c7e',
    500: '#bd404c',
    950: '#000000',
  },
}

SCSS

$custom: #bd404c;
$custom-light: #d77c7e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd404c",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 76
  },
  "hsl": {
    "h": 354.24,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.55118,
    "c": 0.16,
    "h": 18.6
  },
  "luminance": 0.15007
}

Semantic roles & 50–950 ramp

primary

#BD404C

secondary

#90C9C3

accent

#D9CC4F

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BD404C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →