#7340BD#7340BD

#7340BD is a mid, vivid violet. Relative luminance 0.110; OKLCH L 50.0% C 0.187 H 298.0°. Best body text is #FFFFFF at 6.57:1 contrast (WCAG AA passes).

Color values

HEX	#7340BD
RGB	rgb(115, 64, 189)
HSL	hsl(264, 49%, 50%)
HSV	hsv(264, 66%, 74%)
CMYK	cmyk(39.2%, 66.1%, 0%, 25.9%)
CIE-LAB	lab(39.56, 48.13, -57.79)
CIE-LCH	lch(39.56, 75.21, 309.79°)
OKLab	oklab(49.99% 0.0877 -0.1648)
OKLCH	oklch(49.99% 0.187 298)
XYZ	xyz(18.0866, 10.9855, 49.3018)
Luminance	0.1099 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Bluey Purple

#6241C7

ΔE00 3.50

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7340BD #8ABD40

analogous

#404CBD #7340BD #B240BD

triadic

#7340BD #BD7340 #40BD73

tetradic

#7340BD #BD404C #8ABD40 #40BDB2

square

#7340BD #BD404C #8ABD40 #40BDB2

split-complementary

#7340BD #BDB240 #4CBD40

monochromatic

#3B2162 #57318F #7340BD #946DCD #B69ADD

Accessibility & contrast

On white

6.57

#7340BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.20

#7340BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7340BD

6.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7340BD	#FFFFFF	#000000	##FFFFFF
##7340BD	1.00	6.57	3.20	6.57
#FFFFFF	6.57	1.00	21.00	1.00
#000000	3.20	21.00	1.00	21.00
##FFFFFF	6.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DC1

Deuteranopia (green-blind)

#005CBA

Tritanopia (blue-blind)

#615D79

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7340bd;
/* rgb */ color: rgb(115, 64, 189);
/* oklch */ color: oklch(50.0% 0.187 298.0);

Tailwind

colors: {
  custom: {
    50: '#a178d2',
    500: '#7340bd',
    950: '#000000',
  },
}

SCSS

$custom: #7340bd;
$custom-light: #a178d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7340bd",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 189
  },
  "hsl": {
    "h": 264.48,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.49991,
    "c": 0.18667,
    "h": 298
  },
  "luminance": 0.10986
}

Semantic roles & 50–950 ramp

primary

#7340BD

secondary

#B2C990

accent

#D94FA1

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#0F0914

muted

#7F7B83

Preview Lab

Preview with #7340BD

Body copy rendered with the generated semantic roles for this colour.

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