#BD397A#BD397A

#BD397A is a mid, vivid pink. Relative luminance 0.151; OKLCH L 55.7% C 0.178 H 354.3°. Best body text is #FFFFFF at 5.21:1 contrast (WCAG AA passes).

Color values

HEX	#BD397A
RGB	rgb(189, 57, 122)
HSL	hsl(330, 54%, 48%)
HSV	hsv(330, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 35.4%, 25.9%)
CIE-LAB	lab(45.84, 57.86, -7.00)
CIE-LCH	lch(45.84, 58.28, 353.10°)
OKLab	oklab(55.66% 0.1771 -0.0178)
OKLCH	oklch(55.66% 0.178 354.3)
XYZ	xyz(25.9638, 15.1532, 19.9662)
Luminance	0.1515 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD397A #39BD7C

analogous

#BD39BC #BD397A #BD3A39

triadic

#BD397A #7ABD39 #397ABD

tetradic

#BD397A #BCBD39 #39BD7C #3A39BD

square

#BD397A #BCBD39 #39BD7C #3A39BD

split-complementary

#BD397A #39BD3A #39BCBD

monochromatic

#5F1D3D #8E2B5C #BD397A #D06399 #DE92B8

Accessibility & contrast

On white

5.21

#BD397A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.03

#BD397A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD397A

5.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD397A	#FFFFFF	#000000	##FFFFFF
##BD397A	1.00	5.21	4.03	5.21
#FFFFFF	5.21	1.00	21.00	1.00
#000000	4.03	21.00	1.00	21.00
##FFFFFF	5.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#505D7C

Deuteranopia (green-blind)

#757577

Tritanopia (blue-blind)

#CC2E55

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd397a;
/* rgb */ color: rgb(189, 57, 122);
/* oklch */ color: oklch(55.7% 0.178 354.3);

Tailwind

colors: {
  custom: {
    50: '#d579a0',
    500: '#bd397a',
    950: '#000000',
  },
}

SCSS

$custom: #bd397a;
$custom-light: #d579a0;
$custom-dark: #000000;

JSON

{
  "hex": "#bd397a",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 122
  },
  "hsl": {
    "h": 330.455,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.55656,
    "c": 0.17803,
    "h": 354.3
  },
  "luminance": 0.1515
}

Semantic roles & 50–950 ramp

primary

#BD397A

secondary

#89C9A9

accent

#DD954B

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #BD397A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →