#BD3A39#BD3A39

#BD3A39 is a mid, vivid red. Relative luminance 0.141; OKLCH L 54.1% C 0.168 H 25.1°. Best body text is #FFFFFF at 5.49:1 contrast (WCAG AA passes).

Color values

HEX	#BD3A39
RGB	rgb(189, 58, 57)
HSL	hsl(0, 54%, 48%)
HSV	hsv(0, 70%, 74%)
CMYK	cmyk(0%, 69.3%, 69.8%, 25.9%)
CIE-LAB	lab(44.44, 52.15, 30.83)
CIE-LCH	lch(44.44, 60.58, 30.59°)
OKLab	oklab(54.11% 0.152 0.0712)
OKLCH	oklch(54.11% 0.168 25.1)
XYZ	xyz(23.2404, 14.1437, 5.3764)
Luminance	0.1414 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3A39 #39BCBD

analogous

#BD397A #BD3A39 #BD7C39

triadic

#BD3A39 #39BD3A #3A39BD

tetradic

#BD3A39 #7ABD39 #39BCBD #7C39BD

square

#BD3A39 #7ABD39 #39BCBD #7C39BD

split-complementary

#BD3A39 #39BD7C #397ABD

monochromatic

#5F1D1D #8E2C2B #BD3A39 #D06463 #DE9392

Accessibility & contrast

On white

5.49

#BD3A39 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.83

#BD3A39 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3A39

5.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3A39	#FFFFFF	#000000	##FFFFFF
##BD3A39	1.00	5.49	3.83	5.49
#FFFFFF	5.49	1.00	21.00	1.00
#000000	3.83	21.00	1.00	21.00
##FFFFFF	5.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5738

Deuteranopia (green-blind)

#7F7335

Tritanopia (blue-blind)

#D0113B

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3a39;
/* rgb */ color: rgb(189, 58, 57);
/* oklch */ color: oklch(54.1% 0.168 25.1);

Tailwind

colors: {
  custom: {
    50: '#d9786f',
    500: '#bd3a39',
    950: '#000000',
  },
}

SCSS

$custom: #bd3a39;
$custom-light: #d9786f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3a39",
  "rgb": {
    "r": 189,
    "g": 58,
    "b": 57
  },
  "hsl": {
    "h": 0.455,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54111,
    "c": 0.16786,
    "h": 25.1
  },
  "luminance": 0.1414
}

Semantic roles & 50–950 ramp

primary

#BD3A39

secondary

#89C9C9

accent

#DCDD4B

background

#FEF7F6

surface

#FDEEEC

border

#D5C9C7

text

#160907

muted

#847B7A

Preview Lab

Preview with #BD3A39

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →