#BD39BC#BD39BC

#BD39BC is a mid, highly saturated purple. Relative luminance 0.174; OKLCH L 58.7% C 0.221 H 328.3°. Best body text is #FFFFFF at 4.69:1 contrast (WCAG AA passes).

Color values

HEX	#BD39BC
RGB	rgb(189, 57, 188)
HSL	hsl(300, 54%, 48%)
HSV	hsv(300, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 0.5%, 25.9%)
CIE-LAB	lab(48.73, 67.09, -41.93)
CIE-LCH	lch(48.73, 79.11, 328.00°)
OKLab	oklab(58.7% 0.1876 -0.116)
OKLCH	oklch(58.7% 0.221 328.3)
XYZ	xyz(31.5261, 17.3782, 49.2610)
Luminance	0.1738 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD39BC #39BD3A

analogous

#7C39BD #BD39BC #BD397A

triadic

#BD39BC #BCBD39 #39BCBD

tetradic

#BD39BC #BD7C39 #39BD3A #397ABD

square

#BD39BC #BD7C39 #39BD3A #397ABD

split-complementary

#BD39BC #7ABD39 #39BD7C

monochromatic

#5F1D5E #8E2B8D #BD39BC #D063CF #DE92DE

Accessibility & contrast

On white

4.69

#BD39BC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.48

#BD39BC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD39BC

4.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD39BC	#FFFFFF	#000000	##FFFFFF
##BD39BC	1.00	4.69	4.48	4.69
#FFFFFF	4.69	1.00	21.00	1.00
#000000	4.48	21.00	1.00	21.00
##FFFFFF	4.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2469C0

Deuteranopia (green-blind)

#5C7AB9

Tritanopia (blue-blind)

#C34C77

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd39bc;
/* rgb */ color: rgb(189, 57, 188);
/* oklch */ color: oklch(58.7% 0.221 328.3);

Tailwind

colors: {
  custom: {
    50: '#d57bd1',
    500: '#bd39bc',
    950: '#000000',
  },
}

SCSS

$custom: #bd39bc;
$custom-light: #d57bd1;
$custom-dark: #000000;

JSON

{
  "hex": "#bd39bc",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 188
  },
  "hsl": {
    "h": 300.455,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.58697,
    "c": 0.22053,
    "h": 328.3
  },
  "luminance": 0.17376
}

Semantic roles & 50–950 ramp

primary

#BD39BC

secondary

#89C989

accent

#DD4C4B

background

#FDF8FC

surface

#FBEFF9

border

#D4CAD2

text

#150A14

muted

#837C82

Preview Lab

Preview with #BD39BC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →