#BD3978#BD3978

#BD3978 is a mid, vivid pink. Relative luminance 0.151; OKLCH L 55.6% C 0.177 H 355.2°. Best body text is #FFFFFF at 5.22:1 contrast (WCAG AA passes).

Color values

HEX	#BD3978
RGB	rgb(189, 57, 120)
HSL	hsl(331, 54%, 48%)
HSV	hsv(331, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 36.5%, 25.9%)
CIE-LAB	lab(45.78, 57.63, -5.88)
CIE-LCH	lch(45.78, 57.93, 354.18°)
OKLab	oklab(55.58% 0.1765 -0.0148)
OKLCH	oklch(55.58% 0.177 355.2)
XYZ	xyz(25.8412, 15.1042, 19.3202)
Luminance	0.1510 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3978 #39BD7E

analogous

#BD39BA #BD3978 #BD3C39

triadic

#BD3978 #78BD39 #3978BD

tetradic

#BD3978 #BABD39 #39BD7E #3C39BD

square

#BD3978 #BABD39 #39BD7E #3C39BD

split-complementary

#BD3978 #39BD3C #39BABD

monochromatic

#5F1D3C #8E2B5A #BD3978 #D06397 #DE92B6

Accessibility & contrast

On white

5.22

#BD3978 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.02

#BD3978 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3978

5.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3978	#FFFFFF	#000000	##FFFFFF
##BD3978	1.00	5.22	4.02	5.22
#FFFFFF	5.22	1.00	21.00	1.00
#000000	4.02	21.00	1.00	21.00
##FFFFFF	5.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#515D7A

Deuteranopia (green-blind)

#757575

Tritanopia (blue-blind)

#CC2D54

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd3978;
/* rgb */ color: rgb(189, 57, 120);
/* oklch */ color: oklch(55.6% 0.177 355.2);

Tailwind

colors: {
  custom: {
    50: '#d5799e',
    500: '#bd3978',
    950: '#000000',
  },
}

SCSS

$custom: #bd3978;
$custom-light: #d5799e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3978",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 120
  },
  "hsl": {
    "h": 331.364,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.55585,
    "c": 0.17716,
    "h": 355.2
  },
  "luminance": 0.15101
}

Semantic roles & 50–950 ramp

primary

#BD3978

secondary

#89C9AA

accent

#DD974B

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #BD3978

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →