#BD39BA#BD39BA

#BD39BA is a mid, highly saturated purple. Relative luminance 0.173; OKLCH L 58.6% C 0.219 H 328.9°. Best body text is #FFFFFF at 4.71:1 contrast (WCAG AA passes).

Color values

HEX	#BD39BA
RGB	rgb(189, 57, 186)
HSL	hsl(301, 54%, 48%)
HSV	hsv(301, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 1.6%, 25.9%)
CIE-LAB	lab(48.63, 66.76, -40.93)
CIE-LCH	lch(48.63, 78.31, 328.49°)
OKLab	oklab(58.59% 0.1875 -0.1131)
OKLCH	oklch(58.59% 0.219 328.9)
XYZ	xyz(31.3120, 17.2925, 48.1335)
Luminance	0.1729 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD39BA #39BD3C

analogous

#7E39BD #BD39BA #BD3978

triadic

#BD39BA #BABD39 #39BABD

tetradic

#BD39BA #BD7E39 #39BD3C #3978BD

square

#BD39BA #BD7E39 #39BD3C #3978BD

split-complementary

#BD39BA #78BD39 #39BD7E

monochromatic

#5F1D5D #8E2B8C #BD39BA #D063CE #DE92DC

Accessibility & contrast

On white

4.71

#BD39BA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.46

#BD39BA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD39BA

4.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD39BA	#FFFFFF	#000000	##FFFFFF
##BD39BA	1.00	4.71	4.46	4.71
#FFFFFF	4.71	1.00	21.00	1.00
#000000	4.46	21.00	1.00	21.00
##FFFFFF	4.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2768BE

Deuteranopia (green-blind)

#5D7AB7

Tritanopia (blue-blind)

#C34B76

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd39ba;
/* rgb */ color: rgb(189, 57, 186);
/* oklch */ color: oklch(58.6% 0.219 328.9);

Tailwind

colors: {
  custom: {
    50: '#d57bcf',
    500: '#bd39ba',
    950: '#000000',
  },
}

SCSS

$custom: #bd39ba;
$custom-light: #d57bcf;
$custom-dark: #000000;

JSON

{
  "hex": "#bd39ba",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 186
  },
  "hsl": {
    "h": 301.364,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.58586,
    "c": 0.21899,
    "h": 328.9
  },
  "luminance": 0.1729
}

Semantic roles & 50–950 ramp

primary

#BD39BA

secondary

#89C98A

accent

#DD4E4B

background

#FDF8FC

surface

#FBEFF9

border

#D4CAD2

text

#150A14

muted

#837C82

Preview Lab

Preview with #BD39BA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →