#BD3977#BD3977

#BD3977 is a mid, vivid pink. Relative luminance 0.151; OKLCH L 55.5% C 0.177 H 355.7°. Best body text is #FFFFFF at 5.23:1 contrast (WCAG AA passes).

Color values

HEX	#BD3977
RGB	rgb(189, 57, 119)
HSL	hsl(332, 54%, 48%)
HSV	hsv(332, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 37%, 25.9%)
CIE-LAB	lab(45.74, 57.52, -5.31)
CIE-LCH	lch(45.74, 57.77, 354.72°)
OKLab	oklab(55.55% 0.1762 -0.0133)
OKLCH	oklch(55.55% 0.177 355.7)
XYZ	xyz(25.7808, 15.0800, 19.0023)
Luminance	0.1508 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3977 #39BD7F

analogous

#BD39B9 #BD3977 #BD3D39

triadic

#BD3977 #77BD39 #3977BD

tetradic

#BD3977 #B9BD39 #39BD7F #3D39BD

square

#BD3977 #B9BD39 #39BD7F #3D39BD

split-complementary

#BD3977 #39BD3D #39B9BD

monochromatic

#5F1D3C #8E2B59 #BD3977 #D06396 #DE92B6

Accessibility & contrast

On white

5.23

#BD3977 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.02

#BD3977 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3977

5.23:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3977	#FFFFFF	#000000	##FFFFFF
##BD3977	1.00	5.23	4.02	5.23
#FFFFFF	5.23	1.00	21.00	1.00
#000000	4.02	21.00	1.00	21.00
##FFFFFF	5.23	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#515D79

Deuteranopia (green-blind)

#767574

Tritanopia (blue-blind)

#CC2C53

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd3977;
/* rgb */ color: rgb(189, 57, 119);
/* oklch */ color: oklch(55.5% 0.177 355.7);

Tailwind

colors: {
  custom: {
    50: '#d5799e',
    500: '#bd3977',
    950: '#000000',
  },
}

SCSS

$custom: #bd3977;
$custom-light: #d5799e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3977",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 119
  },
  "hsl": {
    "h": 331.818,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.5555,
    "c": 0.17674,
    "h": 355.7
  },
  "luminance": 0.15077
}

Semantic roles & 50–950 ramp

primary

#BD3977

secondary

#89C9AB

accent

#DD984B

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #BD3977

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →