#BD39B9#BD39B9

#BD39B9 is a mid, highly saturated purple. Relative luminance 0.172; OKLCH L 58.5% C 0.218 H 329.2°. Best body text is #FFFFFF at 4.72:1 contrast (WCAG AA passes).

Color values

HEX	#BD39B9
RGB	rgb(189, 57, 185)
HSL	hsl(302, 54%, 48%)
HSV	hsv(302, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 2.1%, 25.9%)
CIE-LAB	lab(48.57, 66.60, -40.43)
CIE-LCH	lch(48.57, 77.91, 328.74°)
OKLab	oklab(58.53% 0.1875 -0.1117)
OKLCH	oklch(58.53% 0.218 329.2)
XYZ	xyz(31.2061, 17.2502, 47.5755)
Luminance	0.1725 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD39B9 #39BD3D

analogous

#7F39BD #BD39B9 #BD3977

triadic

#BD39B9 #B9BD39 #39B9BD

tetradic

#BD39B9 #BD7F39 #39BD3D #3977BD

square

#BD39B9 #BD7F39 #39BD3D #3977BD

split-complementary

#BD39B9 #77BD39 #39BD7F

monochromatic

#5F1D5D #8E2B8B #BD39B9 #D063CD #DE92DC

Accessibility & contrast

On white

4.72

#BD39B9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.45

#BD39B9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD39B9

4.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD39B9	#FFFFFF	#000000	##FFFFFF
##BD39B9	1.00	4.72	4.45	4.72
#FFFFFF	4.72	1.00	21.00	1.00
#000000	4.45	21.00	1.00	21.00
##FFFFFF	4.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2868BD

Deuteranopia (green-blind)

#5E7AB6

Tritanopia (blue-blind)

#C44B75

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd39b9;
/* rgb */ color: rgb(189, 57, 185);
/* oklch */ color: oklch(58.5% 0.218 329.2);

Tailwind

colors: {
  custom: {
    50: '#d57bce',
    500: '#bd39b9',
    950: '#000000',
  },
}

SCSS

$custom: #bd39b9;
$custom-light: #d57bce;
$custom-dark: #000000;

JSON

{
  "hex": "#bd39b9",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 185
  },
  "hsl": {
    "h": 301.818,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.58531,
    "c": 0.21822,
    "h": 329.2
  },
  "luminance": 0.17248
}

Semantic roles & 50–950 ramp

primary

#BD39B9

secondary

#89C98B

accent

#DD4F4B

background

#FDF8FC

surface

#FBEFF9

border

#D4CAD2

text

#150A14

muted

#837C82

Preview Lab

Preview with #BD39B9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →