#BD3D39#BD3D39

#BD3D39 is a mid, vivid red. Relative luminance 0.145; OKLCH L 54.4% C 0.165 H 26.0°. Best body text is #FFFFFF at 5.40:1 contrast (WCAG AA passes).

Color values

HEX	#BD3D39
RGB	rgb(189, 61, 57)
HSL	hsl(2, 54%, 48%)
HSV	hsv(2, 70%, 74%)
CMYK	cmyk(0%, 67.7%, 69.8%, 25.9%)
CIE-LAB	lab(44.88, 50.95, 31.35)
CIE-LCH	lch(44.88, 59.82, 31.61°)
OKLab	oklab(54.44% 0.1482 0.0724)
OKLCH	oklch(54.44% 0.165 26)
XYZ	xyz(23.3960, 14.4551, 5.4283)
Luminance	0.1445 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3D39 #39B9BD

analogous

#BD3977 #BD3D39 #BD7F39

triadic

#BD3D39 #39BD3D #3D39BD

tetradic

#BD3D39 #77BD39 #39B9BD #7F39BD

square

#BD3D39 #77BD39 #39B9BD #7F39BD

split-complementary

#BD3D39 #39BD7F #3977BD

monochromatic

#5F1F1D #8E2E2B #BD3D39 #D06663 #DE9592

Accessibility & contrast

On white

5.40

#BD3D39 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.89

#BD3D39 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3D39

5.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3D39	#FFFFFF	#000000	##FFFFFF
##BD3D39	1.00	5.40	3.89	5.40
#FFFFFF	5.40	1.00	21.00	1.00
#000000	3.89	21.00	1.00	21.00
##FFFFFF	5.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#605937

Deuteranopia (green-blind)

#817435

Tritanopia (blue-blind)

#D0193D

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3d39;
/* rgb */ color: rgb(189, 61, 57);
/* oklch */ color: oklch(54.4% 0.165 26.0);

Tailwind

colors: {
  custom: {
    50: '#d97a6f',
    500: '#bd3d39',
    950: '#000000',
  },
}

SCSS

$custom: #bd3d39;
$custom-light: #d97a6f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3d39",
  "rgb": {
    "r": 189,
    "g": 61,
    "b": 57
  },
  "hsl": {
    "h": 1.818,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54441,
    "c": 0.16494,
    "h": 26
  },
  "luminance": 0.14452
}

Semantic roles & 50–950 ramp

primary

#BD3D39

secondary

#89C7C9

accent

#D9DD4B

background

#FEF7F6

surface

#FCEEEC

border

#D5C9C7

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BD3D39

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →