#BD3976#BD3976

#BD3976 is a mid, vivid pink. Relative luminance 0.151; OKLCH L 55.5% C 0.176 H 356.2°. Best body text is #FFFFFF at 5.24:1 contrast (WCAG AA passes).

Color values

HEX	#BD3976
RGB	rgb(189, 57, 118)
HSL	hsl(332, 54%, 48%)
HSV	hsv(332, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 37.6%, 25.9%)
CIE-LAB	lab(45.71, 57.41, -4.75)
CIE-LCH	lch(45.71, 57.61, 355.27°)
OKLab	oklab(55.52% 0.1759 -0.0118)
OKLCH	oklch(55.52% 0.176 356.2)
XYZ	xyz(25.7210, 15.0561, 18.6877)
Luminance	0.1505 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3976 #39BD80

analogous

#BD39B8 #BD3976 #BD3E39

triadic

#BD3976 #76BD39 #3976BD

tetradic

#BD3976 #B8BD39 #39BD80 #3E39BD

square

#BD3976 #B8BD39 #39BD80 #3E39BD

split-complementary

#BD3976 #39BD3E #39B8BD

monochromatic

#5F1D3B #8E2B59 #BD3976 #D06395 #DE92B5

Accessibility & contrast

On white

5.24

#BD3976 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.01

#BD3976 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3976

5.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3976	#FFFFFF	#000000	##FFFFFF
##BD3976	1.00	5.24	4.01	5.24
#FFFFFF	5.24	1.00	21.00	1.00
#000000	4.01	21.00	1.00	21.00
##FFFFFF	5.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#525D78

Deuteranopia (green-blind)

#767573

Tritanopia (blue-blind)

#CC2C53

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd3976;
/* rgb */ color: rgb(189, 57, 118);
/* oklch */ color: oklch(55.5% 0.176 356.2);

Tailwind

colors: {
  custom: {
    50: '#d6799d',
    500: '#bd3976',
    950: '#000000',
  },
}

SCSS

$custom: #bd3976;
$custom-light: #d6799d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3976",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 118
  },
  "hsl": {
    "h": 332.273,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.55515,
    "c": 0.17632,
    "h": 356.2
  },
  "luminance": 0.15053
}

Semantic roles & 50–950 ramp

primary

#BD3976

secondary

#89C9AB

accent

#DD994B

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #BD3976

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →