#BD3E39#BD3E39

#BD3E39 is a mid, vivid red. Relative luminance 0.146; OKLCH L 54.6% C 0.164 H 26.3°. Best body text is #FFFFFF at 5.37:1 contrast (WCAG AA passes).

Color values

HEX	#BD3E39
RGB	rgb(189, 62, 57)
HSL	hsl(2, 54%, 48%)
HSV	hsv(2, 70%, 74%)
CMYK	cmyk(0%, 67.2%, 69.8%, 25.9%)
CIE-LAB	lab(45.03, 50.54, 31.53)
CIE-LCH	lch(45.03, 59.57, 31.96°)
OKLab	oklab(54.55% 0.1469 0.0727)
OKLCH	oklch(54.55% 0.164 26.3)
XYZ	xyz(23.4499, 14.5629, 5.4462)
Luminance	0.1456 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3E39 #39B8BD

analogous

#BD3976 #BD3E39 #BD8039

triadic

#BD3E39 #39BD3E #3E39BD

tetradic

#BD3E39 #76BD39 #39B8BD #8039BD

square

#BD3E39 #76BD39 #39B8BD #8039BD

split-complementary

#BD3E39 #39BD80 #3976BD

monochromatic

#5F1F1D #8E2F2B #BD3E39 #D06763 #DE9592

Accessibility & contrast

On white

5.37

#BD3E39 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.91

#BD3E39 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3E39

5.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3E39	#FFFFFF	#000000	##FFFFFF
##BD3E39	1.00	5.37	3.91	5.37
#FFFFFF	5.37	1.00	21.00	1.00
#000000	3.91	21.00	1.00	21.00
##FFFFFF	5.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#615937

Deuteranopia (green-blind)

#817535

Tritanopia (blue-blind)

#D01B3E

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd3e39;
/* rgb */ color: rgb(189, 62, 57);
/* oklch */ color: oklch(54.6% 0.164 26.3);

Tailwind

colors: {
  custom: {
    50: '#d87a6f',
    500: '#bd3e39',
    950: '#000000',
  },
}

SCSS

$custom: #bd3e39;
$custom-light: #d87a6f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3e39",
  "rgb": {
    "r": 189,
    "g": 62,
    "b": 57
  },
  "hsl": {
    "h": 2.273,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54554,
    "c": 0.16395,
    "h": 26.3
  },
  "luminance": 0.14559
}

Semantic roles & 50–950 ramp

primary

#BD3E39

secondary

#89C7C9

accent

#D8DD4B

background

#FEF7F6

surface

#FCEEEC

border

#D5C9C7

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BD3E39

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →