#BD39B8#BD39B8

#BD39B8 is a mid, highly saturated purple. Relative luminance 0.172; OKLCH L 58.5% C 0.217 H 329.5°. Best body text is #FFFFFF at 4.73:1 contrast (WCAG AA passes).

Color values

HEX	#BD39B8
RGB	rgb(189, 57, 184)
HSL	hsl(302, 54%, 48%)
HSV	hsv(302, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 2.6%, 25.9%)
CIE-LAB	lab(48.52, 66.44, -39.93)
CIE-LCH	lch(48.52, 77.51, 328.99°)
OKLab	oklab(58.48% 0.1875 -0.1102)
OKLCH	oklch(58.48% 0.217 329.5)
XYZ	xyz(31.1009, 17.2081, 47.0215)
Luminance	0.1721 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD39B8 #39BD3E

analogous

#8039BD #BD39B8 #BD3976

triadic

#BD39B8 #B8BD39 #39B8BD

tetradic

#BD39B8 #BD8039 #39BD3E #3976BD

square

#BD39B8 #BD8039 #39BD3E #3976BD

split-complementary

#BD39B8 #76BD39 #39BD80

monochromatic

#5F1D5C #8E2B8A #BD39B8 #D063CC #DE92DB

Accessibility & contrast

On white

4.73

#BD39B8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.44

#BD39B8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD39B8

4.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD39B8	#FFFFFF	#000000	##FFFFFF
##BD39B8	1.00	4.73	4.44	4.73
#FFFFFF	4.73	1.00	21.00	1.00
#000000	4.44	21.00	1.00	21.00
##FFFFFF	4.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2968BC

Deuteranopia (green-blind)

#5E79B5

Tritanopia (blue-blind)

#C44A75

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd39b8;
/* rgb */ color: rgb(189, 57, 184);
/* oklch */ color: oklch(58.5% 0.217 329.5);

Tailwind

colors: {
  custom: {
    50: '#d57bce',
    500: '#bd39b8',
    950: '#000000',
  },
}

SCSS

$custom: #bd39b8;
$custom-light: #d57bce;
$custom-dark: #000000;

JSON

{
  "hex": "#bd39b8",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 184
  },
  "hsl": {
    "h": 302.273,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.58476,
    "c": 0.21745,
    "h": 329.5
  },
  "luminance": 0.17206
}

Semantic roles & 50–950 ramp

primary

#BD39B8

secondary

#89C98B

accent

#DD504B

background

#FDF8FC

surface

#FBEFF9

border

#D4CAD2

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD39B8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →