#BD3970#BD3970

#BD3970 is a mid, vivid pink. Relative luminance 0.149; OKLCH L 55.3% C 0.174 H 359.1°. Best body text is #FFFFFF at 5.27:1 contrast (WCAG AA passes).

Color values

HEX	#BD3970
RGB	rgb(189, 57, 112)
HSL	hsl(335, 54%, 48%)
HSV	hsv(335, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 40.7%, 25.9%)
CIE-LAB	lab(45.52, 56.78, -1.35)
CIE-LCH	lch(45.52, 56.79, 358.64°)
OKLab	oklab(55.31% 0.174 -0.0028)
OKLCH	oklch(55.31% 0.174 359.1)
XYZ	xyz(25.3758, 14.9180, 16.8693)
Luminance	0.1492 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3970 #39BD86

analogous

#BD39B2 #BD3970 #BD4439

triadic

#BD3970 #70BD39 #3970BD

tetradic

#BD3970 #B2BD39 #39BD86 #4439BD

square

#BD3970 #B2BD39 #39BD86 #4439BD

split-complementary

#BD3970 #39BD44 #39B2BD

monochromatic

#5F1D38 #8E2B54 #BD3970 #D06391 #DE92B2

Accessibility & contrast

On white

5.27

#BD3970 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.98

#BD3970 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3970

5.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3970	#FFFFFF	#000000	##FFFFFF
##BD3970	1.00	5.27	3.98	5.27
#FFFFFF	5.27	1.00	21.00	1.00
#000000	3.98	21.00	1.00	21.00
##FFFFFF	5.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#535C71

Deuteranopia (green-blind)

#77756D

Tritanopia (blue-blind)

#CC2950

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd3970;
/* rgb */ color: rgb(189, 57, 112);
/* oklch */ color: oklch(55.3% 0.174 359.1);

Tailwind

colors: {
  custom: {
    50: '#d67998',
    500: '#bd3970',
    950: '#000000',
  },
}

SCSS

$custom: #bd3970;
$custom-light: #d67998;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3970",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 112
  },
  "hsl": {
    "h": 335,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.55314,
    "c": 0.17403,
    "h": 359.1
  },
  "luminance": 0.14915
}

Semantic roles & 50–950 ramp

primary

#BD3970

secondary

#89C9AE

accent

#DDA04B

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#150A0D

muted

#837C7E

Preview Lab

Preview with #BD3970

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →