#BD39B2#BD39B2

#BD39B2 is a mid, highly saturated purple. Relative luminance 0.170; OKLCH L 58.2% C 0.213 H 331.5°. Best body text is #FFFFFF at 4.78:1 contrast (WCAG AA passes).

Color values

HEX	#BD39B2
RGB	rgb(189, 57, 178)
HSL	hsl(305, 54%, 48%)
HSV	hsv(305, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 5.8%, 25.9%)
CIE-LAB	lab(48.21, 65.48, -36.91)
CIE-LCH	lch(48.21, 75.17, 330.59°)
OKLab	oklab(58.15% 0.1872 -0.1015)
OKLCH	oklch(58.15% 0.213 331.5)
XYZ	xyz(30.4853, 16.9618, 43.7792)
Luminance	0.1696 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD39B2 #39BD44

analogous

#8639BD #BD39B2 #BD3970

triadic

#BD39B2 #B2BD39 #39B2BD

tetradic

#BD39B2 #BD8639 #39BD44 #3970BD

square

#BD39B2 #BD8639 #39BD44 #3970BD

split-complementary

#BD39B2 #70BD39 #39BD86

monochromatic

#5F1D59 #8E2B86 #BD39B2 #D063C7 #DE92D8

Accessibility & contrast

On white

4.78

#BD39B2 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.39

#BD39B2 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD39B2

4.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD39B2	#FFFFFF	#000000	##FFFFFF
##BD39B2	1.00	4.78	4.39	4.78
#FFFFFF	4.78	1.00	21.00	1.00
#000000	4.39	21.00	1.00	21.00
##FFFFFF	4.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3067B5

Deuteranopia (green-blind)

#6179AF

Tritanopia (blue-blind)

#C54771

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd39b2;
/* rgb */ color: rgb(189, 57, 178);
/* oklch */ color: oklch(58.2% 0.213 331.5);

Tailwind

colors: {
  custom: {
    50: '#d47bc9',
    500: '#bd39b2',
    950: '#000000',
  },
}

SCSS

$custom: #bd39b2;
$custom-light: #d47bc9;
$custom-dark: #000000;

JSON

{
  "hex": "#bd39b2",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 178
  },
  "hsl": {
    "h": 305,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.58153,
    "c": 0.21291,
    "h": 331.5
  },
  "luminance": 0.16959
}

Semantic roles & 50–950 ramp

primary

#BD39B2

secondary

#89C98E

accent

#DD574B

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD39B2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →